Founded in 1991, it is one of the top ten brands of stationery supplies, a number of drafting units of stationery product industry standards, and has a good reputation in the stationery industry, especially in the pen industry, and is a well-known one-stop stationery supplier for office learning in China
Founded in the early nineties, Zhencai Stationery was restructured into a joint-stock company in May 2012, which is a one-stop stationery supplier integrating technological innovation, channel advantages and brand leadership. It is mainly engaged in the creative design, technology research and development, production and sales of true color brand stationery products. The products mainly include four series: writing instruments, student stationery, office stationery and early education supplies. After more than 20 years of development, True Color has grown into one of the industry leaders with large scale and strong comprehensive strength in China, integrating R&D, production, marketing and branding.
True color in the production scale, sales scale, marketing network coverage and so on are in the forefront of the industry. At present, it has four production bases in Kunshan, Jiangsu, Qingpu, Shanghai, Qingyuan, Guangdong and Fengxian, Shanghai, and has formed a "full category" of writing instruments, student stationery, office stationery and early education supplies, as well as the production and sales scale of "omni-channel" such as distributors, supermarkets, e-commerce, centralized procurement and export sales. The scale advantage makes the company's brand and products have a wide range of appeal in the market, and further drives the sustainable growth of true color performance.
True color adheres to the quality policy of "quality is the dignity and lifeblood of the enterprise", follows the ISO9001: 2008 international quality management system, strictly implements national standards and industry standards, and combines the actual production and operation situation, builds a scientific and standardized quality control system, and fully implements the four quality policies of high quality, price competitiveness, fast delivery and satisfactory service. True color has been advocating the concept of leading product quality in the industry, and a number of existing products have become the vane of the product quality standards of this category. At the same time, True Color is also the drafting unit that leads or participates in a number of national standards and industry standards for stationery products.
In 2014, the brand strategy of true color was upgraded, and the brand slogan of "Chinese dream, really wonderful" was proposed, and the core values of the brand were "dream", and consumers carried out all-round, three-dimensional, high-level communication, marking the rapid progress of true color stationery to a higher, stronger and greater corporate vision.
True color implements the marketing model of "three full and four modernizations", "three all" is all categories, all channels, and all services, and "four modernizations" is grid, refinement, standardization and differentiation. At present, it has established a wide range of marketing networks, mainly including dealer channels, supermarket channels, e-commerce channels, centralized procurement channels and export channels. The company and its subsidiaries have set up more than 30 sales branches across the country, and customers are all over the country. The products are exported to more than 50 countries and regions such as the United States, Europe, the Middle East, Japan and the Southeast Region.
True Color has R&D centers or R&D cooperation institutions in Shanghai, Switzerland, Germany, South Korea, Japan and other places, always focusing on technological innovation, adhering to the global supply and international technical cooperation policy, through the establishment of international technology alliances, the introduction of the most advanced international technology to enhance the core competitiveness of True Color. It has carried out active and in-depth research and development in the fields of pen nibs, inks, art materials, automatic assembly equipment, etc., and has formed technical achievements such as "preparation of water-based nano-pigment ordinary neutral ink", "research and development of high-precision ballpoint pen nibs", "high-speed assembly of refills". In 2011, True Color undertook the national science and technology projects "R&D of nib development and manufacturing equipment", "R&D and industrialization of gel pen ink" and other R&D projects.
True Color attaches great importance to the value and relationship of outsourced production suppliers, strengthens one-to-one and interactive exchanges and mutual learning with suppliers in design, research and development, production, etc., and gradually becomes a strategic partnership of in-depth cooperation with suppliers from a simple buying and selling relationship. At the same time, we insist on selecting the best quality raw materials and components suppliers in the world to support the products of Zhencai, forming a global supply chain with Japan, Switzerland, Germany and other countries as the core. Through the effective integration of supply chain resources, we have built a stable team of outsourced production suppliers, providing strong production support for the promotion of new categories of true color, and laying a solid foundation for true color to continue to implement a one-stop supply and service model.
