Zhejiang Naier Group Co., Ltd., founded in 1990, is a famous trademark in Zhejiang Province, a number of standard-setting units in the industry, with the reputation of "the whole family's socks box", specializing in the research and development of new products in the hosiery industry
Zhejiang Naier Group Co., Ltd. is located in Haining City, Hangjiahu Plain in the north of Zhejiang Province, 125 kilometers away from the international metropolis of Shanghai, and the throat of the middle section of the Shanghai-Hangzhou Expressway. At the same time, it is also one of the first cities in the Yangtze River Delta to open to the outside world, known as the land of fish and rice, the house of silk, the capital of leather, and the reputation of a tide-watching resort with "heaven above and Suzhou and Hangzhou below". Founded in 1990, the company covers an area of 24,633 square meters, with more than 2,300 employees, and more than 1,800 sets of advanced production equipment such as Italian Rhon hosiery machines, including more than 400 technical personnel and more than 30 external experts. It is a leading enterprise in the hosiery industry in northern Zhejiang, and is the first hosiery manufacturer in China to pass the ISO9001 quality system certification. Now the company is subordinate to Haining Nier Hosiery Co., Ltd., Zhejiang Sanshan Dyeing and Finishing Co., Ltd., Haining Minolta Embroidery Co., Ltd., Shanghai Naier Hosiery Co., Ltd., 3ZU Shanghai Sanzu Knitwear Co., Ltd. and other holding subsidiaries. The group enjoys a high reputation in the hosiery industry in Zhejiang, is the leading enterprise in Haining hosiery industry, and has been rated as a well-known trade name in Zhejiang Province, and the Nier brand has been rated as "Zhejiang Famous Trademark", "China Inspection-free Products", "Top Ten Knitted Garments (Socks)", "Drafting Unit of Multiple Standards in the Industry", etc., "Nier-Family's Socks Box", "Three-legged" brand, which is favored by consumers in the domestic market.
The company adopts modern management technology, has invested more than 1,000 US dollars, introduced the world's advanced computer socks sample design system and post-processing equipment, and established a computer network management system from the workshop assembly line to each center in accordance with international production and inspection standards. With an annual production capacity of 28 million pairs, it is mainly exported to Europe, North America, Australia, Japan and other places, and has long maintained close cooperation with brands such as Adidas, Pierre Cardin, Wal-Mart, GAP, PIENE CARDIN, LEE, ELLE, TARGET, KEEPERS, TCM, HB, NEWBLANCE, etc., and produces their brand products in an OEM way. The products are deeply loved by customers in Europe, America, Japan and other countries.
The company invests a considerable amount of money every year to devote itself to the research and development of new products, and at the same time combines the international fashion trend to integrate the most fashionable foreign styles into our design concept, so that our products always lead the consumption trend of the domestic hosiery market with the highest taste. The brand series named "Nair" has won the gold medal of the New Product Technology Expo, has a number of Nair patented products certified by the State Patent Office, and has taken the lead in passing the ISO9001 international quality system certification in the industry.
Adhering to the business policy of "satisfying consumers and benefiting operators", Nier's pragmatism and innovation are to open up a broader market. In order to further push Nier to globalization, in the field of raw materials, technology and DuPont strong alliance, will invest a lot of material, human and financial resources in production capacity, product structure, technical strength, management level to develop new products to guide consumption, Nier will be high-grade, high-quality management, high-tech content of Nier socks product series display in the domestic and international markets.
