Qingdao Hantec Co., Ltd., founded in 1984, is a famous trademark in Shandong Province, a famous brand product in Shandong Province, a vice chairman unit of China Leather Association, and a large-scale private enterprise group focusing on shoemaking
Qingdao Hantec Co., Ltd. was founded in 1984 and has developed into a large-scale private enterprise group in China, one of the largest leather shoe enterprises in China, and the vice chairman unit of China Leather Association.
Hantec has the titles of "China Famous Trademark", "China's Leading Leather Shoe King", "National Consumer Satisfaction Product", "National Export Commodity Inspection-free Enterprise", "Shandong Industrial Design Center" and so on. It was recognized by the All-China Federation of Trade Unions and the Ministry of Labor and Social Security as the first batch of "National Model Enterprises with Harmonious Labor Relations"; The enterprise technology center has been recognized as the "national enterprise technology center", and the "leather seamless bonding technology" and "antibacterial, deodorant and purified shoe production line" independently developed by the company have become national technical transformation projects.
Multi-brand pattern to create a fashion brand operator
Since its establishment, Hantec has adhered to the brand development strategy, experienced a strategic transformation from "product management" to "brand management" to "capital operation", completed the transformation from "providing consumers with high-quality products" to "high-quality brands" to "high-quality lifestyles", and provided consumers with a fashionable, healthy, comfortable and safe life experience, becoming a fashion brand operator in China's footwear and apparel industry.
亨达股份以亨达、阿迪丽娜、动力足、奈奢四大品牌为基础，在全国建立了集自营、代理、加盟、合作为一体的多角度立体式营销网络，并积极学习西班牙ZARA、瑞典H&M等国际品牌，在鞋业行业最先启动“快尚”模式，形成了以皮鞋品牌为主，涵盖箱包、腰带、饰品等的多品牌运营格局。
At the same time, in response to the needs of consumers in pursuit of personalization and comfort, combined with the popular elements of the world's footwear industry, Hantec Co., Ltd. launched personalized customization services: using "digital shoe-making technology", through automatic R&D equipment such as three-dimensional foot laser scanners, 3D computer-aided design systems, computer leather cutting machines, etc., combined with the characteristics of human feet, "foot measurement" was carried out, which met the needs of some special foot shapes and high-end consumer groups, and was favored and praised by consumers. Shandong Province Service Famous Brand".
Scientific and technological innovation leads the transformation and upgrading of enterprises
Over the years, Hantec has strengthened scientific and technological innovation, put forward the development strategy of "brand enterprise, technology strong enterprise, cultural enterprise", formed a research and development system integrating "original innovation, integrated innovation and introduction, absorption and re-innovation", and regarded scientific and technological innovation as the long-term development strategy of the company's foundation, and invested in research and development with no less than 6.2% of the company's revenue every year. Up to now, the company has declared and obtained a total of 801 patented technologies such as technological inventions and utility models, presided over or participated in the formulation of 45 industry technical standards, and 168 technologies and products have won national, provincial and municipal awards. According to the information retrieval of the patent network of the State Intellectual Property Office, Hantec shares are the largest enterprise in the number of patents owned by Chinese footwear enterprises.
Hantec independent research and development of "leather seamless bonding technology" has won the national invention patent, the third prize of Shandong Province scientific and technological invention, "the third prize of scientific and technological invention of China Light Industry Federation", the technology can increase the utilization rate of leather by more than 7%, if it can be popularized and used in the country, According to 1.5 square feet per pair of shoes, the country's annual output of 9 billion pairs of leather shoes, the annual saving of leather can reach 945 million square feet (calculated according to the amount of 40 square feet of leather per cow, equivalent to saving 23.6 million cow production), according to the calculation of 25 yuan per square foot of leather, the annual saving of 23.6 billion yuan, this technology for the creation of a conservation-oriented society, to promote the development of the leather industry circular economy has played a direct role in pulling the role. Experts praised it: this is an innovative pasture without grassland. "Research and Development Project of Leather Seamless Bonding Technology", "Technical Transformation Project of Bacteriostatic, Deodorant and Purified Shoes Production Line" and "Technological Transformation Project of Industrialization of Functional Leather Shoes" have become three national technological transformation projects in the leather shoe industry and settled in Hantec Co., Ltd.
At the same time, Hantec has strengthened industry-university-research cooperation and innovation, and has successively reached strategic cooperation with key scientific research institutions such as China Leather and Footwear Industry Research Institute, Beijing Environment and Art School, Rizhao Nanotechnology Application Engineering Research Center, Shaanxi University of Science and Technology, Shandong Silk and Textile Vocational College, Yantai Vocational College, etc., and established R&D platforms such as Hantec Technology Center of China Leather and Footwear Industry Research Institute. The company is developing steadily towards building an innovative enterprise with independent intellectual property rights, well-known brands and international competitiveness.
Strategic cooperation in the international market has blossomed
在国际市场一体化的背景下，亨达股份通过整合国际品牌资源，强强联合，迅速推进企业的全球化品牌战略。亨达股份先后与世界第一服装女鞋品牌NINE WEST、美国GUESS、世界500强企业日本丸红、世界快尚模式典范——H&M等国际品牌实施战略合作，实现了从OEM到ODM的跨越式发展，保持了每年40%以上的增长，更为中国鞋业行业在国际市场的影响力贡献了力量。
Hantec has won wide recognition from international customers for its excellent product quality, cutting-edge R&D and design, and excellent reputation, and has therefore been recognized as a "national export commodity inspection-free enterprise". At present, Hantec is exploring the road of OBM brand output and channel exchange through in-depth cooperation with international customers; At the same time, it plans to establish a more complete brand structure through international brand acquisitions to seize the international and domestic markets.
Management upgrading promotes the construction of modern enterprise manufacturing
The construction of management system is the guarantee of the healthy operation of the enterprise, and Hantec actively carries out organizational reform and process optimization in combination with the different stages of development of the enterprise, and comprehensively improves the operation efficiency through the introduction of information tools such as ERP, SAP, OA. In 2006, Hantec passed the "three-in-one system certification" of ISO9001 quality management system, ISO14001 environmental management system and GB/T28001 occupational health and safety management system. In 2008, the company passed the "measurement management system" certification, and insisted on the unity of certification and operation, thereby promoting the standardization and standardized operation of the enterprise, realizing the transformation from the traditional system with functions as the core to the modern enterprise management system with the process as the core, and successively won the honors of "China Light Industry Excellent Performance Advanced Enterprise" and "Shandong Province Standardization Good Behavior AAAA Enterprise".
Chinese traditional culture builds a harmonious enterprise
Hantec has strengthened the construction of corporate culture, formed a pyramid-shaped cultural system guided by the core cultural concepts such as corporate mission, vision and values, guaranteed by standardized and scientific systems and systems, and based on corporate logos and flags, and created a cultural atmosphere with Hantec characteristics through cultural carriers such as Hantec TV News, Hantec Newspaper, internal and external websites, and Hantec magazine.
In the years of enterprise development, Hantec has gradually formed a dual cultural pattern of educating people with traditional Chinese culture and doing things with Western scientific management, organically integrating moral education and modern management to form a corporate culture with Chinese characteristics. Since the beginning of its establishment, the "family culture" has been inherited in a continuous line, and it is a wonderful interpretation of the enterprise spirit of "filial piety, benevolence, honesty and trustworthiness, and civilized etiquette" of Hantec shares. Hantec's "family culture" highlights the word "home", and "home" is the smallest unit in the 5,000-year-old civilization inheritance of traditional Chinese culture. Hantec's "family culture" has three levels: a happy home for employees, a harmonious home for enterprises, and a home for the prosperity of the motherland. Hantec corporate culture, which is based on "family culture", adheres to the "humanized management" with Chinese characteristics.
Through a series of colorful cultural activities such as the selection of model workers, volunteer dedication activities, pairing together, and thanksgiving mothers starting from washing feet, Hantec has enhanced the cohesion of employees, stimulated the enthusiasm of employees to "take the enterprise as their home", and created a harmonious and win-win corporate culture. In 2007, the company was jointly awarded the title of "National Model Enterprise with Harmonious Labor Relations" by the All-China Federation of Trade Unions and the Ministry of Labor and Social Security, becoming the first batch of enterprises in the country to receive this honor.
Gratitude builds a great harmony between lips and teeth
While striving to build internal harmony, Hantec does not forget to repay the society in an all-round way, actively participates in social welfare undertakings while practicing traditional Chinese culture, promotes traditional Chinese culture to the society, and builds a social harmony that is interdependent.
Over the past few years, it has absorbed and resettled 800 laid-off workers, 200 disabled people, and invested more than 30 million yuan to establish branches in the city's stores, Wangcun, Tianheng and other places, absorbing more than 1,800 rural laborers, promoting and driving the economic development of agriculture, rural areas and rural areas, and alleviating the pressure of social employment. At the same time, in social education, disaster relief, greening, road repair, poverty alleviation and other public welfare activities, a total of more than 18 million yuan has been donated and received, which has been well received by governments at all levels and society.
The healthy development and public awareness of Hantec shares have attracted the attention of all walks of life, and leaders from all walks of life have inspected Hantec shares and fully affirmed the development of Hantec shares. "People's Daily", "Economic Daily", "Economic Observer", "Economic Herald", NetEase, Sina, Xinhuanet, People's Daily and other major media have reported on Hantec shares to discuss the new development model of Hantec shares.
After completing the major leap from product management to brand management to capital operation, Hantec Co., Ltd. has put forward and planned the implementation of the development strategy of "transformation and upgrading from labor-intensive traditional industries to technology-intensive fashion industries" with an international strategic vision. Hantec's new industrial park has been fully constructed and put into operation, and a series of state-level technological transformation projects have been settled in the industrial park; Hantec shares are also listed as key enterprises to be listed in Qingdao.
"Building a century-old enterprise, building a century brand" is the corporate vision of Hantec shares, and it is also the goal of all Hantec people, and Hantec shares will contribute all their strength to the development of China's economy and the upgrading of China's footwear industry with a more persistent attitude.
