Founded in 1977, men's shoes are known for their comfort and texture, and women's shoes are characterized by elegant style/comfortable wearing, and were wholly acquired by Belle International Holdings Limited in November 2007

40 years of quality, the achievement of classics

Senda, founded in 1977, rose from Jianhu, Jiangsu Province, and has gone through nearly 40 years of development.

For nearly 40 years, Senda has been focusing on the shaping and development of the brand, through the accumulation and precipitation of history, relying on the huge production scale and superb technical team, it has become a classic brand in the hearts of consumers.

In November 2007, Senda was wholly owned by Belle International Holdings Limited (HK1880), and intensified efforts to improve product development, especially women's shoe series, and now its retail network has covered nearly 100 cities across the country, with more than 1,800 stores, which has rapidly enhanced its brand image and market competitiveness.