In June 2000, the founders of the Kaoru brand, Yuji Omori and Mr. Mitsuru Sato, met in history, and the two saw the great prospects for the development of the badminton market, so they coincided. It was the idea of a company that deals in professional badminton products, and then it entered a brilliant brewing storm.
In May 2001, in Japan, where flowers were in full bloom, the warm spring breeze in the suburbs made these two entrepreneurial messengers who were planning the company's ambitious future feel warm and comfortable, and the name "Kaoru Wind" containing a beautiful future also came from this. Because the Japanese pronunciation of Kaoru is Kunpu, and the English spelling is: K-U-M-P-O-O, the Kaoru brand was born!
In June 2001, after a whole year of market research and preparation, Japan Co., Ltd.: Xunfeng was formally established. Kaoru Co., Ltd., a professional badminton brand owned by Japan Kaoru Co., Ltd., has a sales history of 10 years, and is favored by many Japanese consumers with its unique capabilities and brand management philosophy in many fields such as product quality, development, service, sales network and brand promotion.
On November 15, 2006, Guangzhou Subo Sporting Goods Co., Ltd. was formally established, and in January of the following year, it contacted the Japanese Xunfeng Company and talked about the sales and promotion of the Xunfeng brand. After many times of in-depth understanding and communication of Guangzhou Subo company's brand promotion, channel construction and business philosophy. The Japanese company decided to grant it the general agent in China (including Hong Kong, Macao and Taiwan) in May 07.
In order to better control the quality and better serve customers, the Japanese company opened its own badminton factory and garment factory in Shaoxing, Zhejiang Province in 2002 and 2004 respectively. With the establishment of China's general generation, Mr. Liu Bao, chairman of Guangzhou Subo Company, opened Guangzhou Xibao Shoes Co., Ltd. in 2007. These will become a strong backing for the expansion of the entire global market and the rapid development of the brand.
