Anhui Qimen Black Tea Development Co., Ltd. is a comprehensive modern enterprise integrating tea scientific research, planting, production, management, tea culture exchange and intangible cultural heritage. The company was restructured and established by the former Anhui Qimen Tea Factory, with 12 wholly-owned subsidiaries. It is a national high-tech enterprise, a quality and integrity enterprise in China, a demonstration base for the productive protection of Qimen black tea, a national intangible cultural heritage project, and a key leading enterprise in agricultural industrialization in Anhui Province.
The company has established and improved the scientific and technological innovation system with the enterprise technology center as the main body. It has successively established a provincial engineering technology research center, a provincial enterprise technology center and a provincial science and technology commissioner workstation. He has presided over and completed 8 provincial scientific research projects, including 1 national spark plan, 2 provincial major science and technology projects, 6 provincial scientific research achievements, 1 provincial science and technology award, 2 municipal science and technology awards, 18 authorized patents (including 4 invention patents), and 1 provincial new variety of non-major crops.
In terms of quality management, we have established a quality policy of "focusing on quality and focusing on customer satisfaction". It has passed the certification of ISO9001, ISO22000 and integration management system; He presided over the formulation of 4 provincial and local standards, 1 group standard and 4 enterprise standards of "Qimen Black Tea" to establish and improve the standardization system and improve the product quality and safety level.
In terms of product marketing, the use of modern enterprise integrated marketing concept, e-commerce, wholesale, direct sales, agency and other new circulation formats, opened up Shanghai, Guangdong, Fujian, Beijing and other cities based on the tea sales market, the establishment of more than 500 direct distribution network, products covering 30 provinces, municipalities and autonomous regions across the country. It has established and improved the relevant operation specifications and work processes of e-commerce services, provided consumers with relatively complete information, transaction, settlement, logistics and other e-commerce services, and effectively enhanced the market competitiveness of the "Tianzhihong" brand. At the same time, the company is committed to the expansion of overseas markets, and its products have successively entered Europe, America, Southeast Asia, the Middle East, Africa and other markets, and are exported to more than 20 countries and regions in the world.
"Committed to providing consumers with green, healthy and fashionable products and services" is the unswerving vision of Tianzhihong people; "Building China's first-class tea enterprise" is the goal of Tianzhihong. "Innovation and pragmatism, diligence and excellence", Tianzhihong is carrying new hopes, harnessing new opportunities, market-oriented, science and technology as the support, to promote the Qihong industry to a new glory!
