McCann Bright Advertising Co., Ltd. is a professional advertising agency established by McCann Worldgroup and Guangming Daily at the end of 1991. The company's foreign shareholder, McCann WorldGroup, was founded in 1902 and is headquartered in New York, USA. McCann World Group is one of the world's largest and most complete advertising service network systems, with more than 24,000 employees and 180 offices in 120 countries and regions around the world, covering all areas of integrated marketing communication, including advertising, direct marketing/online advertising, event marketing, public relations, brand management, health marketing and media buying.

 

Since entering China, McCann Bright Advertising Co., Ltd. has won many awards in advertising competitions at home and abroad, including Cannes International Advertising Festival, Mobi Advertising Festival, New York Advertising Festival, London Advertising Festival, Times Asia Pacific Advertising Festival, Media Asia Pacific Outdoor Festival, Longxi Global Chinese Advertising Festival, National Excellent Advertising Exhibition, Creative Unlimited Outdoor and Magazine Advertising, etc. The company has always adhered to the service tenet of "TRUTH WELL TOLD", and this global service concept has also been recognized by customers. Major brands served in China include L'Oréal, Coca Cola, Chevrolet and Cadillac, Maybelline, Darlie, etc.

 

McCann's overall marketing services capabilities are enhanced and expanded through seamless collaboration with other major global communications networks offered by the global McCann World Group. The McCann World Group network provides today's marketers with best-in-class strategic and creative services to help their brands play a meaningful role in people's lives and build their businesses.