HOLLY CHEMICAL (ZHONGSHAN) CO., LTD., BLACK DARLIE, THE TOP TEN BRANDS OF TOOTHPASTE-MOUTHWASH, BEGAN IN SHANGHAI IN 1934, ITS COOL AND STRONG TOOTHPASTE IS WIDELY KNOWN, SPECIALIZING IN THE DEVELOPMENT AND PRODUCTION OF HIGH-QUALITY ORAL CARE PRODUCTS OF INTERNATIONAL ENTERPRISES
With an 80-year-old brand, Black Toothpaste was established in Shanghai in the 22nd year of the Republic of China, and began business in Taiwan in the 38th year of the Republic of China, and was named Haolai Chemical Co., Ltd. At that time, the factory and company were located on Kangding Road in downtown Taipei. In the 46th year of the Republic of China, it was expanded into Haolai Chemical Co., Ltd., and in 48 years, the Xinzhuang factory was built to produce toothpaste products, and black toothpaste has become the market leader for 40 years.
The most successful thing about black toothpaste is its exclusive formula, which is also the unique and refreshing taste that we are familiar with. Because it pioneered the use of pure natural peppermint and unique natural flavor formulas, it has become a feature that cannot be replaced by other brands. "Cool and energetic" has also become synonymous with black toothpaste. Even for most people, only black toothpaste has the taste of brushing their teeth, and once you get used to it, you can't change it. Later, the black people took the lead in replacing the traditional aluminum tube packaging with the good squeeze hose, which was well received in the market.
As the No. 1 brand of black toothpaste, in addition to strengthening product research and development, reaching consumers, it has also continued to make breakthroughs in product marketing. In the 78th year of the Republic of China, in order to expand the international market, the English name of black toothpaste was changed to [DARLIE]; In the following year, the black avatar was further completely replaced, and the consumer was met with a more modern and lively appearance. In the 82nd year of the Republic of China, in addition to the original black toothpaste, the "black white and green double star toothpaste" was strongly launched, and the two-color stripe toothpaste and the modern and novel young and healthy image and unique packaging design firmly grasped the attention of consumers as soon as it was listed, creating a buying boom. In the 93rd year of the Republic of China, the "All Bright White" series of products were launched, and then the supermodel Bai Xinhui was successfully used as the endorsement, becoming the first choice for the new generation to pursue whitening teeth. In addition, the "anti-allergy" series of products launched in the 95th year of the Republic of China also provide different choices for consumers with sensitive teeth. In the 97th year of the Republic of China, black toothpaste launched an advertisement endorsed by Wu Nianzhen, hoping to arouse consumers' memory and trust in this old friend in the past 50 years through Wu Nianzhen's emotional voice. We believe that only through continuous innovation and breakthroughs can this intangible brand asset continue to connect with consumers and resonate. Times are constantly changing, and black toothpaste is always there for you; As the No. 1 brand of black toothpaste, in addition to strengthening product research and development, reaching consumers, it has also made continuous breakthroughs in product marketing. Black toothpaste has been passed down from generation to generation, and after centuries, Bren will remain the number one brand and trusted friend in the minds of consumers.
