Suguo Supermarket Co., Ltd., founded in 1996, is a well-known brand in the fast-moving consumer goods retail industry, a shopping mall supermarket with a wide sales network and great influence, and a large-scale supermarket chain enterprise in Jiangsu
Suguo Supermarket Co., Ltd. was founded on July 18, 1996. Formerly known as Jiangsu Fruit and Grocery Corporation. In June 2004, China Resources Holdings 85% of Suguo's shares. After 20 years of hard work, as of the end of 2015, there were a total of 2,086 outlets in Suguo, mainly covering Jiangsu, Anhui and Hubei provinces, with a total of 56,000 employees and an annual sales scale of 30.8 billion yuan.
Over the years, Suguo has always adhered to the regional leading development strategy, multi-format collaborative strategy, camp (base) strategy, rural market development strategy, two-wheel drive strategy and other five development strategies, the company has achieved unconventional development, out of a national chain business development road with its own characteristics, in line with the local reality. At the same time, we actively promote innovative development measures such as business innovation, marketing innovation, management innovation, and incentive mechanism innovation, promote corporate culture, and show vigorous vitality and unlimited vitality in the development of enterprises.
The basic connotation of Suguo's five major development strategies is: regional leading development strategy, that is, in the region entered, quickly occupy the market position and market share, and form a strong regional competitiveness. 60% of Suguo's outlets are located in rural areas at and below the county level, and 50% of sales come from rural markets. At present, the chain outlets continue to extend to towns and villages, promote the sinking of the network, and bring commodity supply services to the doorstep of farmers; The two-wheel drive strategy, that is, the common development of direct stores and franchise stores, complements each other, which plays an important role in the rapid entry of the market and the rapid diffusion of brand influence.
In 2004, Suguo opened its own largest single logistics center in East China: Suguo Maqun Logistics Distribution Center. The center covers an area of more than 260 acres, adopts advanced logistics technology, software and hardware environment in the leading position in the exclusive logistics of domestic enterprises, and the current annual distribution capacity has exceeded 10 billion yuan. At the end of 2014, the second logistics center built by Suguo in Huai'an was fully opened. The center covers an area of 400 acres, adopts advanced technology in technology and management, and focuses on providing a more complete strategic guarantee for the future scale development of Suguo. Suguo also launched 30,000 square meters of small-scale logistics in Nanjing Qilin Gate, with a design distribution capacity of 2.4 billion yuan. Focusing on the retail business in the omni-channel environment, with the support of informatization, we will build a large logistics system with modern logistics concepts.
Reform and transformation for development, innovation and hard work to embark on a new journey. In 2016, Suguo will adhere to the "customer thinking" orientation, accelerate the transformation to the Internet model, innovation, connotative growth, promote lean management, harmonious zero-supply relationship, promote employee culture, and make unremitting efforts to consolidate the strategic positioning of "national first-class, regional first".
