Life•Reading•Xinzhi Sanlian Bookstore, a well-known publishing house with a long history, was merged from the original Life Bookstore/Xinzhi Bookstore/Reading Publishing House, and is known for publishing high-grade humanities books and social science translations, and is known as the "spiritual home of Chinese intellectuals"
Life•Reading•New Knowledge Joint Bookstore is a publishing institution with a long history and glorious tradition. Over the past 80 years, the store has always adhered to the tenet of "serving readers wholeheartedly", adhered to the concept of "humanistic spirit, ideological wisdom", adhered to the standard of "first-class and cutting-edge", and mainly published books on humanities and social sciences, and its publications involved in the fields of philosophy, history, literature, art, economy, politics, law and social life, etc., enjoying a high reputation among intellectuals and readers, and being known as the "spiritual home of Chinese intellectuals".
In July 1932, Mr. Zou Taofen founded Life Bookstore in Shanghai, and in 1948, Life Bookstore merged with Reading Publishing House and Xinzhi Bookstore, which were established in the 30s of the 20th century, in Hong Kong to form Life, Reading, and New Knowledge. In 1951, Joint Publishing was merged into the People's Publishing House as its sub-brand. In January 1986, the independent system was officially restored. In January 1996, Joint Bookstore moved to No. 22, Art Museum East Street, Dongcheng District, Beijing. In April 2002, Joint Publishing was transferred to China Publishing Group Corporation, and in July 2010, it was restructured into an enterprise with China Publishing Group Corporation, and is now a wholly-owned subsidiary of China Publishing and Media Co., Ltd. At present, it has six publishing departments: Academic Publishing Branch, Cultural Publishing Branch, Comprehensive Publishing Branch, Popular Publishing Branch, Special Publishing Branch, and Information Technology and Digital Publishing Department. Four periodicals: "Reading", "Sanlian Life Weekly", "Philharmonic" and "New Knowledge"; Beijing Sanlian Taofen Bookstore, Sanlian Bookstore (Shanghai) Co., Ltd., Sanlian Time and Space International Culture Communication Co., Ltd., Life Bookstore Publishing Co., Ltd. and other branches.
Since its establishment, Joint Publishing has published more than 8,000 kinds of books. Among them, classic works such as "Chen Yinke's Collection", "Qian Zhongshu Collection", "Jin Kemu Collection", and "Sanlian Harvard-Yenching Academic Series" have important ideological and cultural value and profound social influence; Cultural reading materials such as "Fu Lei's Family Letter", "Caprice", "We", "Eye Delivery", "Xinzhi Library" and other cultural books have been best-selling and deeply loved by readers from all walks of life; The series of books and translations such as Modern Western Academic Library, Cultural Life Translation Series, Academic Frontiers, and The Origins of Western Studies have played an important role in introducing excellent foreign ideas and cultures. Popular books such as "Jin Yong's Collected Works" and "Cai Zhizhong's Chinese Ancient Books and Comics Series" have had an important impact on readers; In recent years, he has published works such as "The Age of Deng Xiaoping", "Twenty Lectures on China's Economic Reform", and "The Core Values of Chinese Civilization", which have had a wide influence and have been well received. "Reading" and "Sanlian Life Weekly" were rated as "Influential Periodicals in the 60 Years of New China".
In 2009, it was awarded the "National Top 100 Book Publishing Units", in 2010, it won the Advanced Unit Award of the 2nd Publishing Government Award, and in 2011, it was rated as the advanced collective of the national press and publication system. In July 2012, the "80th Anniversary Celebration Conference of Sanlian Bookstore" was held in the Great Hall of the People, Hu Jintao, Wu Bangguo, Wen Jiabao, Li Changchun, Xi Jinping, Li Keqiang and other central leading comrades respectively wrote inscriptions or congratulatory letters, Li Changchun received the delegates, Comrade Liu Yunshan attended the conference and delivered an important speech, and the brand influence of Sanlian Bookstore expanded unprecedentedly. In April 2014, Sanlian Taofen 24-hour bookstore was established, and Premier Li Keqiang sent a letter of congratulations and praised the idea of creating a 24-hour bookstore. In 2014, it was rated as one of the "Top 30 Cultural Enterprises in the Capital". In 2015, the Youth League Branch of Sanlian Bookstore was awarded the title of "National May Fourth Red Flag Youth League Branch" in 2014 by the Central Committee of the Communist Youth League.
In 2015, Joint Publishing established a corporate development strategy led by brand strategy (including brand culture construction, brand product construction, and brand talent construction) and supported by digital strategy, internationalization strategy, and group strategy, as well as the growth and development of the main business of book publishing, the transformation of the business format driven by the all-media operation of the weekly, and the construction of Taofen 24-hour bookstore branches. The goal of the group's well-known publishing company is making great strides.
