Zhongnan Media

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Zhongnan Media brand introduction

Zhongnan Media logo

Zhongnan Publishing & Media Group Co., Ltd. is a world-renowned provider of information services and communication solutions, a Chinese omni-media content operator, and a comprehensive publishing and media group integrating editing, printing and distribution

Zhongnan Publishing & Media Group Co., Ltd. (hereinafter referred to as Zhongnan Media) was established on December 25, 2008 from the main business and asset restructuring of Hunan Publishing Investment Holding Group Co., Ltd., with a registered capital of 1.796 billion yuan. On October 28, 2010, Zhongnan Media was listed on the Shanghai Stock Exchange (stock code: 601098), raising 4.243 billion yuan, an over-raising of 130%, becoming the first publishing and media stock in China to be listed as a whole in the whole industry chain.

Zhongnan Media's business covers books, newspapers, periodicals, audio and video, electronics, Internet, animation, television, mobile phone media, frame media and other media, integrating editing, printing and distribution, and is a typical multi-media, full-process, comprehensive publishing and media group, forming a six major industrial patterns of publishing, printing, distribution, newspapers and periodicals, new media and finance. The subsidiaries (branches) under its jurisdiction mainly include Zhongnan Media Hunan Publishing Center Branch, Zhongnan Media Hunan Education Publishing House Branch, Hunan People's Publishing House Co., Ltd., Hunan Literature and Art Publishing Co., Ltd., Hunan Yuelu Books Co., Ltd., Hunan Science and Technology Publishing Co., Ltd., Hunan Juvenile and Children's Publishing House Co., Ltd., Hunan Fine Arts Publishing House Co., Ltd., Hunan Electronic Audio-visual Publishing Co., Ltd., Democracy and Construction Publishing Co., Ltd., Hunan Printing Materials Co., Ltd., Hunan Tianwen Xinhua Printing Co., Ltd., Hunan Xinhua Bookstore Co., Ltd., Hunan Xiaoxiang Morning News Media Management Co., Ltd., Hunan Red Net News Network Communication Co., Ltd., Hunan New Textbook Co., Ltd., Hunan Jiahui Education Book Distribution Co., Ltd., Hunan United Education Publishing Co., Ltd., Hunan Tianwen Animation Media Co., Ltd., Tianwen Digital Media Technology (Beijing) Co., Ltd., Shanghai Purui Culture Communication Co., Ltd., Zhongnan Boji Tianjuan Culture Media Co., Ltd., Hunan Educational Television Media Co., Ltd., Zhongnan International Convention and Exhibition Co., Ltd., Hunan Publishing Investment Holding Group Finance Co., Ltd., Hunan Bofu Fund Management Co., Ltd., Zhongnan Antuo International Culture Media (Beijing) Co., Ltd.

Zhongnan Media has inherited the market advantages formed by Hunan Publishing Investment Holding Group Co., Ltd. for many years, and is a strong publishing and media group ranked first in domestic publishing, and is a backbone enterprise of publishing and media in China. In the first national evaluation of the level of commercial book publishing units, 5 publishing houses under Zhongnan Media entered the first level and won the title of "Top 100 Book Publishing Units", ranking second among the national publishing groups. It has long occupied a leading position in the market of popular science, literature, psychological inspiration, classical classics, music, composition, economics and management, art collections and other sub-books. The new curriculum standard test textbooks for primary and secondary schools with independent intellectual property rights have been distributed in 28 provinces (municipalities and districts) across the country, and the market share, sales revenue and profit rank first among local publishing groups in the country. Its Hunan Xinhua Bookstore Co., Ltd. ranks first in the national distribution group in terms of annual profit, Hunan Tianwen Xinhua Printing Co., Ltd. ranks first in the comprehensive strength of Xinhua printing enterprises in the country, ranks eighth in the comprehensive strength of the red network in the country, ranks first in the national local news website, "Happy Old Man Daily" ranks among the top four postal newspapers in the country and the first in the national paper media for the elderly, and Hunan Publishing Investment Holding Group Finance Co., Ltd. is the first financial company in China's cultural industry. Hunan Bofu Fund Management Co., Ltd. became the first fund management company in the publishing and media sector. Tianwen Digital Media Technology (Beijing) Co., Ltd., a joint venture with Huawei, is one of the leading enterprises in the digital education industry, and Daxiang.com, which was jointly built with Tencent, has become the most influential life portal in Hunan. Successfully acquired Beijing Boji Tianjuan Company, the most core competitiveness of the private book industry, to establish Zhongnan Boji Tianjuan Culture Media Co., Ltd., which has become a gathering place for best-selling books.

Facing the future, Zhongnan Media will take "giving birth to creation and committed to sharing" as its business philosophy, and "combining online and offline, industry and finance" as its development path, and vigorously implement the six strategies of communication digitalization, business marketization, brand clustering, business internationalization, operation capitalization, and management standardization, so as to build itself into a national new publishing and media group with strong strength, communication, credibility and influence, and develop into a world-renowned information service and communication solution provider, Chinese all-media content operator, An important strategic investor in the cultural industry.


This brand introduction page is provided with graphic information PP10013755 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer

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