Zhejiang Publishing United Group Co., Ltd., one of the top ten cultural publishing enterprises, is a wholly state-owned publishing enterprise group directly under the provincial government, which is mainly engaged in the publishing/production/distribution of books/periodicals/audio-visual products and electronic/multimedia publications

Founded in December 2000, Zhejiang Publishing United Group is a wholly state-owned publishing enterprise group directly under the provincial government and an authorized business unit of state-owned assets. The group is mainly engaged in the publishing, production and distribution of books, periodicals, audio-visual products and electronic and multimedia publications, and is also engaged in material trade and investment related to the publishing industry, and has 11 publishing units including Zhejiang people, people's art, science and technology, literature and art, children and adolescents, education, ancient books, photography, electronic audio-visual publishing house, Zhejiang periodical headquarters, Zhejiang Publishing Group Digital Media Company, and 3 wholly-owned sub-groups of Zhejiang Xinhua Bookstore Group, Zhejiang Printing Group and Zhejiang Publishing and Printing Materials Group. and Zhejiang Publishing Group Investment Company and Zhejiang Publishing Group Real Estate Development Company. There are more than 120 wholly-owned and holding legal entities, and more than 8,800 employees of various types.

In recent years, the group has focused on reform and development, further emancipated the mind, pioneered and innovated, and vigorously carried forward the enterprise spirit of "seeking truth and thinking to make good books, pragmatic and striving for innovation", and formulated the "2008~2012 Development Plan Outline" and the "Twelfth Five-Year Plan" period Development Plan Outline, which clarified the guiding ideology, basic principles, development goals, development strategies, key projects and safeguard measures of the group's work after the restructuring and the "Twelfth Five-Year Plan" period. In the work practice, the group has always taken "insisting on strengthening the main business of publishing, adhering to the way of cultural responsibility, and strengthening the road of innovation and development" as the development concept of the enterprise, firmly grasped the theme of "scientific development" and the responsibility of "social benefits", based on "innovation, increment, and implementation", and strived to work structural adjustment, integration of resources, transformation and upgrading, and made great progress in reform and development.

In 2009 and 2012, the Group and its subordinate Zhejiang Xinhua Bookstore Group were successively awarded the titles of "National Advanced Enterprise for Cultural System Reform" and "National Advanced Unit for Cultural System Reform" respectively. In 2012, the group was rated as an advanced unit of "going out" of national press and publication by the General Administration of Press and Publication. The group, children's clubs, education clubs, provincial store groups and ASUS companies have been recognized as "national key cultural export enterprises" by the Propaganda Department of the CPC Central Committee, the Ministry of Commerce, the General Administration of Press and Publication and other six national ministries and commissions. In 2013, the Group was selected as one of the first batch of "Digital Publishing Transformation Demonstration Units" in China. In the "Analysis Report on the Press and Publication Industry" issued by the General Administration of Press and Publication over the years, the Group ranks among the best in the comprehensive ranking of the overall economic scale of national publishing groups. Provincial store groups, printing groups, art clubs, children's clubs, education clubs and other units are among the top 10 in the comprehensive ranking of the overall economic scale of their respective categories. The Art Society, the Children's Society, the Education Society, and the Photography Society were rated as "National Top 100 Book Publishing Units", the Photography Society was rated as the "Advanced Unit of the National Press and Publication System", the Education Society and the Provincial Store Group won the "Advanced Publishing Unit Award of the 2nd China Publishing Government Award", and the People's Press and the Printing Group won the "Advanced Publishing Unit Award of the 3rd China Publishing Government Award". The printing group won the title of the first batch of "National Printing Demonstration Enterprises" and "AAA Enterprises with Credit Rating of China's Printing Industry".

In recent years, more than 100 kinds of books have won various awards at the national, regional and provincial levels, such as the "Five One Project" award, the China Publishing Government Award, and the China Outstanding Publication Award. The Children's Club has maintained the first place in the country for 13 consecutive years in the market share ranking of children's book retail. In 2010, the group's total assets and total sales for the first time into the "double 10 billion", by the end of 2015, the group achieved the "scale of three billion, profit of one billion" business objectives, the consolidated main business income of more than 10 billion yuan, the total profit of more than 1 billion yuan, the total assets of more than 17 billion yuan, the net assets of more than 10 billion yuan, the main business indicators to maintain a high speed of growth, for the group "Twelfth Five-Year" development has drawn a successful end.