Jilin Publishing Group Co., Ltd., which enjoys a high reputation for children's and life books, is a comprehensive enterprise specializing in the publishing, distribution, printing, leasing and related industries of primary and secondary school textbooks/books/electronic audio-visual publications
Jilin Publishing Group Co., Ltd. was established on December 19, 2013, and was established by Jilin Publishing Group Co., Ltd. as a whole, with a total share capital of 7500000 shares. The shareholders are Jilin Northeast Asia Publishing and Media Group Co., Ltd., with a shareholding ratio of 94.16%; Jilin Provincial Investment Group Co., Ltd., with a shareholding ratio of 5%; Changying Group Co., Ltd., holding 0.84% of the shares. The main business scope includes the publication and distribution of primary and secondary school textbooks, books and periodicals, and electronic audio-visual publications; Printing, leasing and related industries.
Jilin Publishing Group Co., Ltd. has a total of 90 subsidiaries, including 80 wholly-owned and independent accounting first-class and second-level subsidiaries, 7 non-wholly-owned subsidiaries and 3 associates or joint ventures. The group headquarters has 10 management departments and 8 business divisions. The management departments are the office, the internal audit department, the securities investment department, the finance department, the human resources department, the publication management department (digital publishing department), the marketing department, the publication quality inspection department, the editor-in-chief's office, and the information technology department. The eight divisions are Textbook Publishing Division, Book Publishing Division, Translation Book Publishing Division, Social Science Books Division, Foreign Language Education Publishing Division, Beijing Division, Keyi Division, and Youth Books Publishing and Distribution Division. There are 3,465 employees in the group system, including 296 with senior titles, accounting for 8.5%, and 391 with intermediate titles, accounting for 11.3%. Among the employees, 1,461 have a bachelor's degree or above, accounting for 42.3%. The average age of employees is 44.3 years.
The group has formed a scale of more than 14,000 kinds of books published every year. The market share of the group edition of books has ranked second in the country in terms of monitoring sales in the open-book market for six consecutive years. Among them, children's and life books ranked first in the country. The Group implements the strategy of original high-quality products and the strategy of core projects, actively enters the mainstream publishing, and plays a leading role in the correct social orientation. Since the establishment of the group, more than 100 kinds of books have won major awards such as the "Five One Project" award and the National Publishing Award organized by the Propaganda Department of the CPC Central Committee, the State Administration of Press, Publication, Radio, Film and Television and other ministries and commissions, and a large number of books have been selected for major projects such as the National Publishing Fund. Jilin Publishing Group Co., Ltd. and Jilin Fine Arts Publishing House Co., Ltd. were rated as "Top 100 Publishing Units" in China.
The Group has a total of 16 periodicals in six categories, including 8 types of comprehensive cultural life, including "Humor and Jokes", "Enlightenment and Wisdom", "Boxing and Fighting", "Painting King", "Dragon Man", "World Family Garden", "Speech and Eloquence" and "Life and Life". 6 types of educational aids, including "Air English Classroom", "Excellent Composition for Middle School Students", "Composition Tutoring for Primary School Students", "Mathematics World", "Primary School Times" and "Student Reading World"; the professional magazine Volkswagen; Academic Theory Journal "China Management Informatization".
The Group provides wholesale services for books, periodicals, audio-visual products and electronic publications to more than 3,000 distributors across the country, including Xinhua bookstores, private bookstores, library dealers, e-commerce websites, etc. The Group has created an online sales platform for Tmall franchise stores, and various book publishing units have opened an online sales platform for Tmall flagship stores. Jilin Xinhua Bookstore Group has built 118 physical book sales outlets in Jilin Province, using the advantages of collectivization and scale to integrate resources, rationally layout, adjust outlets, and adhere to the development of large book cities as the focus, large and medium-sized cities as the backbone, and county-level stores as the basis, and at the same time advocate into the community, into the school, into the supermarket, so as to achieve the standardization of large bookstores, the branding of chain bookstores, the characteristics of small bookstores, and the convenience of retail outlets.
Jilin Publishing Group Co., Ltd. adheres to the principle of social benefits, sustainable economic growth as the core, strengthens the main business, industrial development, project pulling, and resource integration as the industrial development strategy, and takes specialization, popularization, intensification, and scale as the product development strategy, and comprehensively promotes the transformation and upgrading of modern cultural enterprises.
