Founded in 1994 and renamed as Yiwei Public Relations, Beijing Mingsili Public Relations Consulting Co., Ltd. is a member of the world-renowned communication group Publicis Groupe, a consulting agency focusing on strategic communication and interaction
Founded in 1994, Yiwei is one of the earliest wholly foreign-owned public relations and strategic communications consulting firms in China. With more than 120 employees, E-Tech is headquartered in Beijing with offices in Shanghai, Guangzhou and Chengdu. E-Vision PR has officially changed its name to E-Vision and has become a member of MSLGROUP, a group of Publicis Groupe specializing in communications, public relations and event marketing.
Yiwei is recognized as a leading strategic PR consultancy in China's PR industry, with major clients including Fortune 500 brands such as IKEA, Sony, Singapore Tourism Board, Kraft, Watsons and Porsche. Since its establishment 15 years ago, E-WAY has developed a series of management tools, management processes and software widely used for the Chinese market. Last year, Holmes Report, the world's leading public relations industry analyst, named Yiwei the "2009 Best PR Consulting Firm in China".
Beijing Mingsili Public Relations Consulting Co., Ltd（Manning Selvage & Lee）是全球领先的公关咨询公司，致力于为客户提供全方位的公共关系与市场传播的解决方案。明思力是世界其中一家最大的传播公司－阳狮（Publicis）集团旗下的成员公司。明思力被权威的Holmes Report评选为2003年全球最佳PR firms称号，标志着明思力的专业水准受到国际级的肯定与推崇。
In 2010, MSL China successfully acquired Yiwei Public Relations in Chinese mainland, Jiheng Group and Interactive Communications in Taiwan, and continued to expand and deepen the company's professional communication services in Greater China. Recently, MSL China and ESL announced the integration of the two teams to create an independent PR and social media company that maximizes coverage of the Chinese mainland market and strengthens the long-term strategy of the Group to meet the needs of customers in Greater China.
MSL China is part of MSL, a subsidiary of the Publicis Groupe, the world's third-largest communications group. With 2,500 employees in 50 countries around the world, MSL Group provides best-in-class services in the areas of public relations, corporate and financial communications, reputation management, public affairs, community media and digital media.
Yiwei Sili adheres to the brand positioning of "knowledge-oriented communication". The new team will bring together the strengths of the companies and draw on the company's expertise in China's manufacturing, food and beverage, technology, healthcare, travel, retail and luxury industries. Mingsili Group has officially integrated Mingsili China and Yiwei Mingsili to create an independent public relations and social media company with maximum coverage of the Chinese mainland market.
Glenn Osaki, President of MSL Group Asia and Chairman of MSL's Greater China Management Board, said that more and more of the Group's customers are devoting their resources and energy to business development in Chinese mainland. "The new MSL China will be a unique and strong support for our clients in the areas of creativity, engagement, positioning and promotion, as well as brand and business protection."
