
Founded in 1927 in the United States, one of the top ten public relations companies, WPP Group, has a global network of international offices, and is the first international public relations consulting company to open branches in China
伟达国际公关顾问公司(Hill&Knowlton)1927 year由John Wiley Hill成立于美国俄亥俄州克里夫兰,是世界上最早的PR firms之一。它的中文名称意为“伟绩遍达”。伟达公关隶属于世界最大的传播机构之一—WPP集团。拥有全球最大的国际办事处网络,公司总部位于美国纽约,1998年,伟达公共关系顾问有限公司的总收入2.06亿美元,在世界上排名第二。 目前,伟达公司在全球五大洲37个国家有31个办事处,客户达1000多家,其中世界知名大公司占25%。
In 1997, we assisted Athens in its bid to host the 2004 Olympic Games, the Beijing 2008 Olympic Games as a communications consultant, and last year in London as a communications consultant for the 2012 Olympic Games.
Weida PR in China
In October 1984, Weida foresaw the development prospects of China's large market and opened an office in Beijing, becoming the first international public relations company to enter China. In 1993, the Shanghai office was established. According to the needs of customers, Weida coordinates the resources of Beijing and Shanghai, and deploys the best team. Weida has established its reputation with its innovative and advanced marketing and public relations activities and comprehensive and coherent corporate positioning and management activities. Weida is recognized for its unrivalled experience, indisputable insight, and extremely powerful influence.
Weida's resources are all over the country, and it has been working in more than 40 cities. Now it has more than 300 professionals serving clients in 8 cities: Beijing, Shanghai, Guangzhou, Chengdu, Shenyang, Jinan, Wuhan and Nanjing. Weida China provides a full range of services to clients, from brand management to government public relations to crisis public relations.
Weida PR is the first international PR company to open a branch in China, and in the process of China's business evolution, Weida has many precedent-setting PR activities, such as the opening ceremony of IBM's first office in Tiananmen Square in 1984, and the ribbon-cutting of China's first McDonald's restaurant in Shenzhen in 1990.
Weida specializes in FMCG corporate and government public relations. In 1991, the company was hired by the Chinese government to lobby for the U.S. Congress to grant China most-favored-nation status, thus becoming the first foreign public relations organization hired by the Chinese government. In October 1999, Weida Public Relations was hired by PetroChina as a public relations consultant. In 2005, Weida PR was hired as a communications consultant for the Beijing 2008 Olympic Games.