A well-known spirulina brand, a famous trademark in Hunan Province, a modern enterprise integrating the research, development, production and sales of green health food
Founded in 2004, Lvzhiyun Bioengineering Group Co., Ltd. (hereinafter referred to as Lvzhiyun Group) is headquartered in Changsha National Biological Industry Base (Liuyang Economic and Technological Development Zone) with a registered capital of 100 million yuan. The main products cover more than 100 varieties of health food series, skin care products, daily necessities series and healthy life, and have established six planting and production bases in Changsha, Yiyang, Liuyang, Nanjing, Jiangsu, Guangzhou, Guangdong, etc., with three sub-brands of "Yunyisheng", "Luyun Lanxi" and "Xiangju"; The sales network covers most provinces and cities in China, as well as Malaysia, Indonesia, South Africa, Hong Kong and other countries and regions.
Lvzhiyun always adheres to the product concept of "caring for life, green products, natural environmental protection, high quality and excellent quality", continues to increase investment in scientific research, pays attention to cultivating and introducing talents in brand, management, research and development, organization, human resources, education and training, and strives to transform resource advantages and talent advantages into technological advantages and market advantages, and has a long-term strategic development vision. Lvzhiyun Group has successively launched strategic cooperation with scientific research institutions and colleges such as Nanjing University and Hunan University of Traditional Chinese Medicine to jointly serve human health and strive to create a successful model of "industry-university-research" cooperation. Green Charm always insists on improving and improving the enterprise value chain and continuously enhancing its core competitiveness. To this end, Green Charm in Changsha National Industrial Park planning a strong industrial cluster with direct sales as the core, around the core of direct selling for globalization, multi-industry, cluster development, Green Charm spent 300 million yuan to build Green Charm Science and Technology Industrial Park, the main planning includes Green Charm Science and Technology Exhibition Center, health care products production workshop, product research center composition.
Lvzhiyun series products have passed a number of international authoritative certifications in China: health food GMP certification, ISO9001: 2008 international quality management system certification, ISO14001: 2004 environmental management system certification, ISO22000: 2005 food safety management system certification. In September 2010, Lvzhiyun Group obtained the direct selling business license issued by the Ministry of Commerce of the People's Republic of China, becoming the 27th enterprise in the country and the first enterprise in the central and western regions to obtain the direct selling business license. In 2011, Lvzhiyun Group was awarded the title of "High-tech Enterprise" by the Ministry of Science and Technology of the People's Republic of China, and the "Lvzhiyun" trademark was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce, and in 2013, it obtained the commercial franchise license of the Ministry of Commerce of the People's Republic of China.
Gazing at history, there is no glory; Looking forward to the future, there is a long way to go. Today's green rhyme is based on the brand development strategy of "big health, big service, big capital, big culture" as the core, and "deliver the best products in China to the people who need it the most at the fastest speed; The use of modern science and technology will carry forward the Chinese 5,000-year-old health culture and traditional Chinese medicine theory, in order to solve the sub-health service of human beings" as the direction of efforts, and realize the green rhyme of "health, happiness, beauty, wealth and home" culture as the spiritual characteristics of the "century-old enterprise, world famous brand" century vision!
