北极狐FJALLRAVEN

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Arctic fox FJALLRAVEN brand introduction

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Jiangsu Feinaishi Outdoor Products Co., Ltd., Arctic Fox FJALLRAVEN, founded in 1960, is a Swedish high-end outdoor clothing and equipment brand, KANKEN backpack is its classic product

For more than 50 years, we've been developing outdoor products that make it easier for people to get closer to nature. It all started with our founder, Mr. Åke Nordin, who modified the backpack system when he was a 14-year-old boy. Ten years later, in 1960, he founded a company and named it Fjällräven. After more than 50 years of development, the Fjällräven brand has become the No. 1 high-end outdoor brand in Sweden, dedicated to providing powerful, durable, timeless outdoor clothing and equipment for those who love outdoor activities, and its sales network spans the world. At the same time, Fjällräven was awarded the title of Swedish Royal Brand, and was the only Swedish outdoor brand to receive this award.


This brand introduction page is provided with graphic information PP10012748 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer

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