An outdoor products company focusing on the improvement of outdoor life quality and experience, it is committed to providing high-quality outdoor products for fashionable white-collar workers and corporate customers
Founded in 2003, SCALER Outdoor Products Co., Ltd. (SCALER) is an outdoor products company focusing on the improvement of outdoor life quality and experience. The company deeply understands and practices the spirit of climbers, strives to create a brand of outdoor products with great knowledge connotation, and is committed to providing high-quality outdoor products for pro-nature, enterprising fashion white-collar workers and corporate customers. As the core brand of China Outdoor Alliance and the annual leading brand of China's outdoor industry, Skyler SCALER focuses on improving the quality of outdoor life and experience with a product strategy that combines advanced technology, process application and fashion trends, and comprehensively meets the needs of outdoor enthusiasts and corporate customers for high-quality outdoor products. At present, the company's products have involved all aspects of outdoor sports, covering nearly 1,000 categories such as outdoor clothing, equipment, accessories and shoes.
By the end of 2015, Skyler had opened more than 300 stores across the country, covering high-end shopping malls and core business circles in first-tier cities in provincial capitals, as well as mid-to-high-end shopping malls and core business circles in second- and third-tier cities. At present, the brand channel has formed a marketing network integrating direct sales, franchise, multi-channel network platform and group buying, and the shopping mall channel, brand comprehensive store channel and SHOPPING MALL experience store channel have developed in one.
In recent years, Skyl's outdoor influence has been expanding, and it is not only a leading brand in the outdoor industry, but also an advocate and transmitter of outdoor culture of "thought, triumph and happiness". There are not only Sha Baoliang, Fan Yichen, Wang Lixin, Wang Qianyi and many other stars who have in-depth contact with Skylle in "Secret Land"; Some international students had intimate contact with CCTV4 "My First Close Contact with China"; There are many first-line stars such as Jiang Wu, An Hu, Hawick Lau, Qu Ying and so on wearing Skylle to appear in "Star Chef Assembly"; There are also He Jiong, Li Weijia, Qiangzi, Jiang Yi and many other hosts and many bosses and entrepreneurs......
Ms. Zeng Hua, the founder/general manager of Skyl, is an outstanding female entrepreneur who is keen on outdoor life and has won the runner-up of the third season of CCTV's "Win in China", the top ten entrepreneurial talents, the youth entrepreneurship mentor, the annual figure of China's outdoor sports industry, and the top ten hiking figures in China, and has been pertinent and favored by well-known entrepreneurs and investment bankers such as Ma Yun, Shi Yuzhu, Xiong Xiaoge, etc.; He is also an EMBA student of Cheung Kong Graduate School of Business, a guest of the BOSS group of Tianjin Satellite TV's hit program "You Belong", and a guest of many outdoor programs and entrepreneurial competitions. She has also successfully climbed Kilimanjaro, Mount Yuzhu, also trekked Nepal, walked countless mountains and rivers, in her life history has always had a continuous upward force, just like the "Skyl" brand she created, thought, triumph, happiness has always been her life goal and main theme!
