Shanghai Frontier Jiejie Culture Development Co., Ltd., a famous high-end entertainment brand in Shanghai, a nightclub member of the world's top 100 DJ clubs, and a high-end entertainment organization that advocates creating the ultimate fashion life concept

On September 12, 2013, the grand opening of Shanghai's first high-end entertainment brand flagship store MYST, all of which were carefully built by SINO Group, from the birth of the brand to the promotion, continued, and has cooperated with many first-line brand activities, such as Vera Wang 2013, Shanghai Fashion Week Closing Show, MOUSSY Fashion Show Party, SASA The 3rd SASA Fragrance Oscar, Azhi Styling Brand Appreciation Party, HUGO BOSS 20 YEARS Celebration Red Never Follows, SSUR Shanghai First Overseas Flagship Store Opening Ceremony Celebration Party, etc. SINO is creating the MYST brand at the same time, but also reshaping a new vitality of the Club, building a brand, creating brand value, SINO creativity likes to challenge, our city and pure human survival urgently need more brands, however, we can add a little creativity and imagination to our lives, so as to create MYST is no longer a single Club entertainment brand, but will also be used as a brand creative promoter, in various fields with fashion, cutting-edge, creative crossover cooperation.

MYST independently planned and organized several DJ parties within a year, including DJ MAG's world-ranked 8th Steve Aoki, the world's most popular new generation of electronic music idols DJ R3hab and John Digweed, the American electronic music hip-hop group LMFAO SKY BLU, the American talented singer Sean Kingston, the electronic music legend Ferry Corsten, who has been ranked among the world's top 10 DJs for five consecutive years, and the Japanese electronic music precursor DJ KEN ISHII, World Dance Music Myth DJ BT, BBC Radio One DJ Pete Tong, etc. It has also created an exclusive MYST Worldwide series of parties, nostalgic for Shanghai, love for Spain, British glory, etc., carefully preparing for different style parties.

MYST advocates creating the ultimate fashion life concept and creating a high-end entertainment organization in the new era. MYST's architectural design was designed by the famous Taiwanese design master Gan Tailai. "Bloom with multi-faceted fashion", this is the evaluation of this master by the European media, and he also applies the most fashionable architectural concepts to the overall structure of MYST. In MYST, it is not only a high-end social space, but also a diversified information platform, MYST with a new operation model, to create a diversified entertainment space, gather high-end entertainment players in the city as the development goal, the perfect integration of Night Club, Party Area, Live Hose, Lounge Bar... An international entertainment brand that truly achieves the integrated design of audio-visual and sensory. Undoubtedly, it has created a new concept of fun in Shanghai!