Guangzhou Soho Investment Management Co., Ltd., a subsidiary of Hezong Culture Group, is a classical, pure, multi-cultural bar, with a large number of industrial elements as the characteristics of interior design, and innovative use of steel, glass, logs and other design elements
Founded in 2003, Soho Bar is one of the most original and unique bar chains in China. The unique and comfortable space design, the charismatic music, and the friendly and sincere service have built a unique model for Soho. In the past 10 years, the "Soho model" has become a popular bar business model across the country, and has led to the innovation and development of China's bar industry. Soho leads the industry with a pure "beautiful nightlife experience", touching every city's night with music and enthusiasm. After 9 years of development, Soho has entered a stage of rapid development, and now has nearly 100 branches across the country, making it the largest chain bar group in China.
Founding Background
SOHO Bar - Founded in 2003 as the No. 1 nightlife entertainment brand in China, Soho Bar is the most charismatic and fashionable well-known bar in China. Outstanding space design, first-class music creation, and high-quality service have built a unique model for Soho, which innovatively leads the live festival experience of "Concert Around You", aiming to move every city with music and enthusiasm. In just ten years, it has developed into a large-scale chain bar chain that leads the industry trend and innovates the industry pattern, with nearly 100 branches across the country, forming a strategic layout covering South China, Central China, Southwest China, East China, Northeast China, North China and Northwest China, and actively expanding to overseas regions.
Soho Specialty
Soho's interior design is characterized by a large number of industrial elements, innovative use of steel, gears, glass, logs and other design elements, integrating the fashion and relaxation of the post-industrial era and the architectural art of Bauhaus, creating a new feeling of art and freedom, gorgeous and decadent, creating a precedent for domestic bar design style, causing domestic bars to imitate and innovate the nightlife experience of an era.
Group development
In 2013, Hezong Culture Group set up a milestone of the 10th anniversary since the establishment of Kaiji, and its Soho bars have vigorously developed the franchise business, with branches in 102 cities across the country, basically achieving one store in one city in first-tier cities, and choosing to enter in second- and third-tier cities, and has identified more than 70 cities/districts as key development objects, and will work with partners to jointly build the future Soho strength map, and bring "beautiful nightlife experience" to more people's lives. True Color Bar has entered five first-tier cities across the country, and one city is in preparation. Its Live K BAR is about to be put into large-scale operation, and it will quickly kick off in 20 economically developed cities and regions in South China, Southwest China, Central South China and North China. At the same time, the 9th China (Shenzhen) International Cultural Expo was unveiled with the image of the group, winning the attention of many parties.
