Shenzhen True Color Chain Industrial Co., Ltd., founded in Shenzhen in 1999, is characterized by promoting Chinese original music and is known as the "business card of urban nightlife"

Founded in Shenzhen in 1999, TrueCOLOR has 17 years of music and cultural accumulation, and the new and upgraded second generation of True Color set sail in June 2011, and now the new color has landed in Guangzhou, Chengdu, Shenzhen, Taiyuan, Chenzhou, Zhanjiang, Maoming, Yangjiang and Kunming. Since its establishment, True Color has vigorously supported and promoted Chinese original music, becoming a "star refinery" for local musicians, and a "leader" in the domestic nightlife entertainment industry.

Adhering to the brand positioning of "international art and quality and respect", the new nature strives to create a "noble and healthy nightclub" that leads the international trend, and the internal space structure has won the international design award, the core particle interpretation tends to be internationalized, the high-level music interpretation every night has improved the civilization of the city's nightlife, and the warm service based on respect has been well received by consumers, and each unique innovation has attracted imitation from peers, which has promoted the overall progress of the music and bar industry in an all-round way; New True Color cooperates with major strong top brands such as Pioneer, Men's Wear, and Sina.com to build a cultural resource cluster, give strong support to the cultural industry, and promote the overall progress of the cultural industry; The new nature is the first vane of urban entertainment and nightlife, and its core appeal of "international art and quality and respect" has comprehensively revolutionized the night lifestyle of urban people and effectively promoted the development of nightlife culture in the city.