Xiamen Ouye Industrial Co., Ltd., founded in 1999, is a pioneer of sports glasses in China, and a large-scale fashion sports glasses provider focusing on the R&D and sales of glasses
Founded in 1995, Xiamen Ouye Industrial Co., Ltd. is an eyewear company focusing on professional design, chain retail and brand operation. Over the past 15 years, OYE has been committed to providing consumers with high-quality fashion sports accessories glasses, and its brand OYEA has grown rapidly into a leading brand of domestic sports glasses in recent years, which has won the favor of consumers. At the beginning of its establishment, the company insisted on focusing on the R&D and sales of professional sports glasses. After 15 years of tempering, the industrial chain has been continuously upgraded, and the market segmentation has gradually extended to accessories glasses, radiation protection glasses and myopia glasses. With its unique brand positioning and innovative sales network, the OYEA brand stands out in the Chinese eyewear market, with more than 100 exclusive outlets stationed in high-end shopping malls, well-known sports cities and outdoor stores across the country, and will continue to expand in a steady and efficient manner in the future.
Founded in 1999, OYEA Eyewear is a pioneer and leader in sports glasses in China, focusing on the R&D and sales of eyewear. The emergence of Ouye has filled the gap in the field of domestic sports glasses and opened a new situation in a category. In 2010, Ouye Glasses was successfully selected into the list of China's top 100 sports brands in terms of commercial value, becoming the only eyewear brand selected for the list.
As a leading domestic eyewear brand advocating passion, personality and fashion, Ouye has always insisted on innovation, constantly seeking innovation and difference in design, and leading new fashion trends. In science and technology, we continue to surpass breakthroughs, and take the lead in adopting advanced technologies of nano lens technology, polarized lens technology, and radiation protection lens technology. With the continuous upgrading of the industrial chain, Ouye's products have gradually extended to accessories glasses, myopia mirrors, radiation protection mirrors and other categories, and a complete product system has been established. The product skillfully integrates sports elements with fashion aesthetics, and classifies the products into four series, including basic sports, leisure sports, personalized sports, and business sports, according to the specific needs of different consumers, to meet the matching needs of consumers on different occasions.
With the joint efforts of all Ouye people, in 2008, Ouye successfully realized the second entrepreneurship and brand transformation of the enterprise, Ouye will be based on the fashion jewelry industry next, "the development of Ouye fashion industry, serving thousands of consumers" is the common goal of all Ouye people, and adhere to the product strategy of focusing on accessories and taking into account fashion accessories; With shopping malls as the main channel, vigorously develop the channel strategy of street stores, at present, OYEA brand counters and stores have spread all over the country's major shopping malls in the first and second tier cities, and strive to become the first brand in China's sports fashion jewelry industry is the common goal of all Ouye people.
"Challenge and transcend, promote oneself, and take courage and adventure" is the core value of the OYEA brand, and it is also the common characteristic of all the OYEA team.
The company adheres to the concept of "people-oriented", and constantly creates a broader development space and stage for employees, with the development and growth of the enterprise, gradually improve the salary and benefits of employees, increase the training funds of employees, and hope that employees and the company will grow and develop together. Stable sales channels and advanced business philosophy have added infinite vitality to the growing Ouye; More and more outstanding people have joined injecting more passion and vitality into the gradually growing Ouye.
