Founded in 1997, it is one of the top ten brands of lenses, a participating unit in the formulation of lens industry standards, and a professional glasses manufacturer focusing on lenses, integrating R&D, production and sales
Mingyue Lens is one of the leading brands of lenses in China, an outstanding representative of high-quality domestic lenses, and one of the participating enterprises in the formulation of lens industry standards, leading the national sales for many years, and serving nearly 500 million consumers.
Since 2002, when it entered the plastic lens industry in Shanghai, Mingyue Lens has taken "caring for visual health with heart" as its own responsibility and "doing one thing with heart", that is, focusing on providing 1.4 billion Chinese people with lenses with better experience and more assured quality. "When the industry is prosperous, the enterprise is prosperous", Mingyue Lens has always insisted on maintaining and leading the healthy and benign development of the industry, making the lens industry bigger and stronger, and creating a win-win situation with users and partners.
Brand is the core resource of an excellent enterprise, and as a product closely related to the daily life of users, the brand is particularly important. Since its establishment, Mingyue Lens has adhered to the brand strategy and hired the famous actor Mr. Chen Daoming as the spokesperson to inject strong impetus into the continuous value-added brand equity of Mingyue Lens.
Based on the strong confidence in the future development, in the past ten years, in the trend that most peers choose to sell to foreign capital, Mingyue Lens has been unmoved, and has repeatedly rejected the acquisition offers of foreign-funded enterprises, insisting on taking the road of independent development. As one of the outstanding representatives of China's national lens brand, it has participated in international competition, actively explored overseas markets, and established an international business headquarters in Singapore, led by a senior international team, and its products have sold well in more than 30 countries and regions, with remarkable results.
"For good lenses, material is the key." Mingyue Lens broke the monopoly of foreign capital and cooperated with Mitsui of Japan and KOC of South Korea to establish a lens raw material factory, which is one of the very few lens companies in the world to achieve self-sufficiency in raw materials, and is also open to supply to many peers, benefiting the whole industry.
R&D strength is the cornerstone of the long-term development of the enterprise, Mingyue Lens has an industry-leading R&D team, is a high-tech enterprise, and cooperates with the famous optical expert Academician Zhuang Songlin and his team to establish an industry-leading academician expert workstation and glasses engineering technology center, and is also one of the first batch of green factories recognized by the Ministry of Industry and Information Technology of the People's Republic of China, and is also the only enterprise in the domestic lens industry to receive this honor so far.
In the future, Mingyue Lens will adhere to the brand as the guide, based on China, docking with the world, driven by brand and capital, with the help of better and more professional products and services, so that more users can use the good lenses they bought, so that more people can enjoy the quality of life brought by the improvement of visual health.
