Jinghua Baodao (Beijing) Glasses Co., Ltd., founded in Taiwan in 1972, is a leader in the eyewear industry in the Chinese world, mainly producing optical lenses, spectacle lenses and other products, providing free professional optometry and maintenance services
As a well-known brand in the eyewear industry in the Chinese world, Baodao Glasses has a history of more than 30 years, and is currently developing markets in Chinese mainland and Taiwan in Asia. Among them, the mainland has nearly 1,200 stores.
For a long time, Baodao Glasses has adhered to the concept of "doing professional things with a professional heart", continuously introducing foreign optometric high-tech products, cooperating with domestic key universities to train professional talents, and actively participating in the inspection of the national quality department, implementing high-quality commodity analysis, and truly creating a retail enterprise integrating enterprises, universities and the optometric industry.
Memorabilia of Treasure Island
In 1972, Wang Guosheng, the founder of Baodao Glasses, and his brother Wang Jingzhong established Baodao Optical Co., Ltd. in Taiwan, mainly producing optical lenses, spectacle lenses and other products
On April 1, 1974, it was approved to register the trademark No. 68919 "Baodao" in Taiwan (approved commodity optical lenses and spectacle lenses).
In 1979, the brothers divided labor, Wang Jingzhong was responsible for optical lenses and import and export trade, and Wang Guosheng was responsible for the retail of five stores, officially creating a professional chain business model of Baodao glasses, which has a certain reputation in Taiwan.
In 1981, the founders Wang Guosheng and Chen Guofu jointly established Baodao Eyewear Company (Note: In 1976, Chen Guofu, the founder of Baodao Watch, established a "Baodao Optical Store" in Mie City. So far, Baodao Eyewear has a total of 13 stores in Taiwan.
On May 16, 1983, Baodao Company was approved to register the trademark No. 212029 "Baodao FORMOSA and Graphics" in Taiwan (approved on glasses and components, which was abstractly designed by Taiwan Island and glasses and is still used today).
On May 3, 1988, Baodao Company was approved to register the trademark No. 27854 "Baodao FORMOSA and Graphics" in Taiwan (approved for optometry and optometry services for glasses).
In 1990, the number of Baodao Glasses branches in Taiwan exceeded 100.
In 1997, the number of branches in Taiwan Province exceeded 200.
In March 1997, the founder Wang Guosheng entered the mainland and opened his first company in Wuhan, followed by branches in Xiamen, Tianjin, Fuzhou, Beijing, Hangzhou, Nanjing, Suzhou, Wuxi, Harbin, Dalian, Shenyang, Changchun, Chongqing, Chengdu, Hefei, Guangzhou, Dongguan, Shenzhen, Shanghai, Qingdao, Xi'an, Haikou and other places.
In December 1999, Chinese mainland had grown to more than 20 stores.
In August 2000, the current president Wang Guosheng personally sat in the Chinese mainland market.
In 2001, the current chairman Wang Zhimin returned from the United States to assist the company's rapid development.
In 2009, there were more than 800 stores in Chinese mainland.
In January 2010, after the unanimous election of the board of directors, general manager Wang Zhimin was promoted to chairman and general manager, and former chairman Wang Guosheng was promoted to president of the group. On July 18 of the same year, entering a new era, the eyewear department store was officially born, after more than a year of planning and design, the area of 4,580 square meters, the six-storey high-rise glasses department store, for the world glasses history to write a new page.
In November 2010, the Chinese headquarters was established in Shanghai.
In 2011, Baodao Glasses has exceeded 1,000 stores, has 33 training branches, 15 processing centers in the north, central and south, and established a national commodity testing center.
In January 2012, it cooperated with Tianjin Medical University to obtain industry double qualifications for its employees through adult continuing education, including academic certificates and qualification certificates, and established the status of professional giants in the industry.
In 2014, Baodao Eyewear has nearly 1,200 stores in mainland China and was certified as the "Chinese Favorite Brand" by Superbrands, an international independent brand award program based on Chinese consumer preferences.
