Founded in 1937, Beijing famous trademark, in 1997 the development of chain management, the industry brings together international famous glasses brands of business, known for "accurate fitting, sophisticated technology, strong professional ability and to undertake the production of high difficulty glasses".
Founded in 1937, Beijing Daming Glasses is one of the few famous glasses stores that opened earlier in China, and is a well-known Chinese time-honored enterprise in Beijing. Since the establishment of the company, successive leaders of the party and the state, many envoys in China, celebrities specializing in "Daming glasses" optometry glasses, at the same time, Beijing Daming glasses and through its honest service and simple style, won the trust of the public, has been in a leading position in China's glasses retail industry. Comrade Guo Moruo formed a deep friendship with "Daming" when he went to "Daming" optometry and glasses before his death, and specially inscribed the plaque of "Daming Glasses Company" for "Daming".
Beijing Daming Glasses is a pioneering and innovative and enterprising enterprise, and its technology, operation, management, professionalism and other capabilities have always ranked among the best in China's glasses retail industry. At the end of the 70s of the last century, Beijing Daming glasses was the first to introduce a computer refractor, a film detector and an automatic edging machine, and later successively used a new type of comprehensive refractor, computer edging machine, corneal mapper, optometry glasses hardware equipment to ensure that customers get reliable product quality and service quality. Beijing Daming glasses' professional technology and business ideas have always been in the leading position in the industry. "Daming" is the earliest market segment in the glasses retail industry, opening boutique halls, and developing high-end glasses consumer market; It is one of the first merchants to introduce and introduce internationally renowned eyewear brands to Chinese consumers; It is currently one of the merchants with the largest collection of famous international eyewear brands; It is one of the earliest enterprises to carry out chain operation of time-honored optical stores in China; It is the first merchant to promote soft contact lenses; It is the first batch of merchants in China to formulate progressive multifocal glasses...... This is the full embodiment of the strength and innovative spirit of "Daming".
"Beijing Daming Glasses" is also far ahead of the industry in terms of standardization. From the environment, goods, services, operation, management and other aspects, from optometry, shelf, matching, prescription, assembly, inspection, lens to maintenance and other links, "Daming" has formulated a series of standardized, standardized, quantified, operationalized rules and regulations and processes, forming a set of management norms with Daming characteristics.
"Beijing Daming Glasses" not only leads the trend of the glasses retail industry, but also adheres to and strengthens the tradition and ability of time-honored brands to undertake difficult and unique work. Many optical stores can't check the luminosity, "Daming" can test; Other optical stores can't match mirrors, but "Daming" can! For this reason, many customers have traveled all the way to Beijing to find Daming Glasses optometry glasses. "Daming Glasses, Glasses Expert" is the professional image established by Beijing Daming Glasses in the minds of consumers with decades of unremitting efforts, and it is also the full affirmation of Daming's professional strength by consumers.
The accumulation of more than 70 years has made the foundation of Beijing Daming's corporate culture more and more thick, and the gold content of the "Daming" brand has become higher and higher. It is by virtue of the value of the brand name and brand that Beijing Daming Glasses took the lead in developing chain operation in the domestic time-honored eyewear enterprises in early 1997, realizing the leap from single store operation to chain operation. In 1998, it successively realized a strong alliance with the century-old Chenguang glasses, nearly 100-year-old lean glasses and more than 70-year-old Mingming glasses retail and wholesale enterprises in Beijing, further consolidating its leading position in glasses retail enterprises. Up to now, Daming Glasses has established a chain operation network covering more than 60 chain stores in various urban areas and suburbs of Beijing, with a reasonable layout. At the same time, in order to facilitate customers' optometry and glasses, and to expand the influence of the Daming brand, Beijing Daming Glasses has gradually expanded the coverage of chain stores in recent years. In 2002, it first opened a direct chain store in Sanhe City and Zhuozhou City, Hebei Province, and in 2009, it opened a large-scale and imaged direct chain store in Taiyuan City, Shanxi Province, initially realizing cross-regional development, with a total of 70 chain stores.
At the end of 2000, "Beijing Daming Glasses Co., Ltd." was restructured into "Beijing Daming Glasses Co., Ltd." as a whole, completing the transformation from a pure state-owned enterprise with a single property rights system to a modern corporate enterprise with multiple ownership components as shares and diversified property rights, and established a modern enterprise system. Beijing Daming Glasses will continue to carry forward the tradition of "calm and innovative, long-term and vigorous, broad and profound", and make persistent efforts to make new contributions to the people's vision health and China's glasses.
