Shiseido (China) Investment Co., Ltd., HANDCREAM, founded in Japan in 1872, is one of the top ten hand cream brands, a professional hand care brand, and a cosmetics group with a global reputation for its penetrating and nourishing products

HANDCREAM is a hand care brand of the Shiseido Group. Shiseido is a well-known Japanese cosmetics brand. The name is derived from the Chinese "I Ching" "Zhizai Kun Yuan, Ten Thousand Material Births", and Shiseido means to nurture new life and create new value. "Zhizai Kun Yuan, Ten Thousand Material Beings" means "to praise the virtues of the earth, she has nurtured new life and created new value." The name is a reflection of Shiseido's corporate identity, a pioneer in combining Eastern aesthetics and consciousness with Western technology and business practices. Combining advanced technology with traditional concepts, using Western culture to interpret the implicit Eastern culture.

Beauty Hand Cream is the global sales brand of Shiseido Group, which has so far opened image counters in nearly 195 high-end department stores in Chinese mainland, selling different types of comprehensive products including skin care, makeup, body, fragrance, men's and so on. At the same time, the brand image also represents the corporate image, and the purpose of high quality, high image and high service is deeply loved by the majority of consumers.

Shiseido's cosmetics store business began in 2004 and is responsible for the signing and sales of Shiseido's cosmetics store channel nationwide.