It is a personal toiletry brand that opens the market with toilet water, has the reputation of "green empire in summer", a famous trademark in Shanghai, and a well-known listed company in the field of Chinese herbal medicine personal care
Liushen is committed to allowing consumers to enjoy a happy and beautiful summer life, providing more high-quality products, and solving the problems and troubles encountered by consumers in summer. Summer, Chinese herbal medicine, and family sharing are all keywords closely related to the six gods. After more than 20 years of cultivation and development in the Chinese market, Liushen has become the preferred brand of summer skin problem solving and personal cleaning products for Chinese consumers, and has established a dominant position in the summer personal care market.
Liushen actively develops the modern application of Chinese herbal medicine by utilizing the "Liushen Original Solution", which is rooted in traditional Chinese medicine. In 1990, the first bottle of Liushen Flower Water came out, which firmly grasped the trust and favor of domestic consumers for Chinese herbal medicine, and has maintained its distinctive local cultural characteristics. So far, Liushen's product line involves a total of 6 series, including toilet water series, shower gel series, soap series, powder series, baby series, summer portable series and other personal care products. In today's domestic national daily chemical brands, Liushen plays the role of the mainstay, with many years of double-digit sales growth rate, maintaining a leading position in the summer market, fully caring for the health of consumers' whole family, becoming the first brand of summer personal care products, known as the "green empire in summer".
After years of market experience, with the support and cooperation of the company's strong scientific research capabilities, the connotation of the Liushen brand has been gradually sublimated from "traditional Chinese medicine" to oriental humanistic care. By continuously discovering and satisfying consumers' summer skin care needs, Liushen continues to meet the wishes of consumers, penetrating from the city to the countryside, from the domestic market to overseas, launching trend-setting new products with innovative marketing strategies and practices, guiding the development direction of the market, becoming Jahwa's first big brand with a retail scale of more than 2 billion, and continuing to interpret the modern brand legend of oriental history and culture.
Company Profile
Shanghai Jahwa United Co., Ltd. (hereinafter referred to as "Shanghai Jahwa") is one of the oldest daily chemical enterprises in China, formerly known as Hong Kong Kwong Sang Hong Kong founded in 1898, and listed on the Shanghai Stock Exchange in 2001 after a century of development.
Shanghai Jahwa attaches great importance to the construction of its own brand, and has many famous Chinese brands such as "Herborist", "Liushen", "Meijiajing", "Gaofu", "Qichu", etc., in the face of fierce competition in the Chinese market, Jahwa has achieved good results by adopting differentiated brand management strategies, and has established a leading position in many market segments.
Shanghai Jahwa has achieved business results recognized by many parties, and its operating income has increased from 1.67 billion yuan in 2004 to 5.335 billion yuan in 2014, which has greatly improved its economic strength.
Shanghai Jahwa attaches great importance to independent innovation, has a national scientific research center and a national industrial design center, absorbs more than 200 talents from various disciplines, and carries out multi-faceted strategic cooperation with cutting-edge scientific research institutions at home and abroad, and continues to grow its investment in scientific research every year, with the number of R&D achievements and patent applications at the leading level in the domestic industry, and a global leading position in the field of Chinese herbal medicine personal care.
Shanghai Jahwa attaches great importance to quality management, has the largest production capacity in the domestic counterparts, products cover cosmetics, personal care products, home care products three major fields, in the cosmetics industry took the lead in passing the quality management system international standard ISO9001 certification, is one of the participants in the formulation of many national standards in China's cosmetics industry, and successfully passed the GMP certification in 2012.
Shanghai Jahwa has always been at the forefront of China's daily chemical industry with an international perspective, adhering to the corporate values of "openness and transparency, clear rewards and punishments, courage to innovate, customer satisfaction, honesty and enterprising, mutual assistance and friendship", continuously creating new value, constantly giving back to customers, employees, shareholders and society, helping people live a more beautiful, healthy and confident life, and building itself into a world-class great enterprise.
