
Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd., a subsidiary of Pien Tze Huang Group, was founded in 1555, a famous brand product in Fujian Province, a time-honored brand in China, a listed company, a high-tech enterprise focusing on traditional Chinese medicine products, specializing in the research and development of health medicines/health foods/functional drinks and special effect cosmetics/daily chemical products
Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd., founded in December 1999 by the restructuring of the former Zhangzhou Pharmaceutical Factory, is a national high-tech enterprise and a time-honored enterprise in China. In June 2003, the company's shares were listed on the Shanghai Stock Exchange with the stock code: 600436. As of March 2017, it has 29 holding subsidiaries and 11 joint-stock companies, with nearly 2,000 employees.
After more than half a century of tempering, the exclusive production of national treasure famous medicine with a history of nearly 500 years, Fujian Sanbao ---- Pien Tze Huang, has unique characteristics in liver treatment, anti-cancer, health care, etc., and has become a national treasure famous medicine, a brand, and a classic. Its process and prescription have been included in the national "double top secret", and the traditional production skills have been included in the national intangible cultural heritage list, and have been included in the national first-class traditional Chinese medicine protected varieties, and have been rated as China's famous brand products of traditional Chinese medicine. For many years, it has been in the forefront of China's foreign trade of traditional Chinese medicine single variety. The trademark "Pien Tze Huang" was rated as "China's Well-known Trademark", and its brand value was listed in the "2014 and 2015 Hurun Brand List", and it was ranked in the list of China's Top 500 Brands in 2015 and 2016, and was selected into the list of China's Top 500 Most Valuable Brands in 2014 and 2015, with a brand value of 8.962 billion yuan
Ranked 287th on the list of China's top 500 most valuable brands in 2014, ranking 9th in the industry. Pien Tze Huang Pharmaceutical won the 2015 Board of Directors Award for Listed Companies. Among the 654 national well-known brands released at the "2016 China Brand Value Evaluation Information Conference", the brand value of 24.834 billion yuan ranked third in the brand value list of "China Time-honored Brand". In the same year, at the China Economic Summit Forum, Chairman Liu Jianshun was awarded the title of "2016 14th China Economic Person of the Year".
In recent years, the company has reviewed the situation, according to the new changes in the development of the domestic and foreign economic pattern, actively adapted, grasped and led the new normal of the economy, promoted the transformation and upgrading of the enterprise, and put forward a new strategy of "one core and two wings", that is, with the production of traditional Chinese medicine as the leader, and health care drugs, health foods, functional drinks, cosmetics with special effects, and daily chemical products as the two wings; Put forward the "two changes, two leading, four focus, six measures" as a new idea, "two changes" from the traditional business philosophy to the modern business philosophy, from the planned economy to the production as the center to the market economy to the customer-centric change, "two leading" that is, science and technology leading, market leading, "four focuses" that is, focusing on resources, focusing on applications, focusing on marketing, focusing on talents, "six measures" that is, managing products, building brands, combing channels, expanding markets, grasping management, and implementing side by side; Strive to create a development model of "traditional Chinese medicine, modern healthy life, modern circulation mode and biopharmaceutical", adhere to "two precisions, one innovation", and strive to build Pien Tze Huang into a first-class health and wellness brand in China.