LINE FRIENDS Co., Ltd., Shanghai Lianshi Digital Technology Co., Ltd., was born with the sticker character of the famous Japanese and Korean chat software "LINE", and is a representative and popular cartoon image brand in Asia

In 2011, LINE FRIENDS was born as a sticker character on the mobile communication app "LINE". LINE FRIENDS characters, who bring joy to users with their affectionate and empathetic images, transcend the background of mobile communication and allow us to get up close and personal with each other in our daily lives. It has become a brand loved by people all over the world in a variety of fields such as more than 5,000 character products, anime, games, cafes, hotels, and even theme parks.

LINE FRIENDS has won the world's highest authority in the licensing business, LIMA-ALA, and has taken the position of Asia's No.1 character worthy of the name. With its world-renowned popularity and brand value, it is collaborating with world-renowned brands and is working as a global partner of UNICEF.

Who said characters are just stuff for kids? A cultural icon representing the age of mobile communications, LINE FRIENDS is a role that can be enjoyed by all people from all over the world and for all generations. LINE FRIENDS STORE in major cities around the world is filled with family, lovers, and friends who are obsessed with characters at all times.

In 2015, LINE FRIENDS Co., Ltd. was established to further enhance its value as a character brand and strengthen the professionalism of its character business. Please come and experience the variety of joy that LINE FRIENDS brings to the world through the new spaces, services, and products that are being exhibited on the stage of the world.