Originated in Japan in 1974, the products sell well in the domestic market with excellent and perfect design, and are the world's famous brand publishers of modeling figures
Kitty was born in 1974 when Sanrio scheduled to launch a small purse with a design that would create a new character. Kitty's first generation designer, Yuko Shimizu, thought of children's favorite animals at the beginning of the design, which are nothing more than bears, puppies and kittens, and since the first two have already been introduced, she decided to use her favorite cat, so this little white cat with a red bow appeared on her wallet. Shintaro didn't really like it at the time, but incredibly, this kitten became popular out of control.
Founded in 1960, Sanrio is one of the world's leading publishers of character brands. In line with the business philosophy of gifts to convey true feelings, Sanrio is committed to the great cause of enriching interpersonal communication. The characters we design have gone beyond the value of the design itself and become the messengers of "conveying the heart and cultivating friendship".
Sanrio (Shanghai) International Trading Co., Ltd. is a wholly-owned subsidiary of Sanrio Japan Co., Ltd. in Chinese mainland, established in 2003. Conveying and sharing joy through personalized gifts, and narrowing the distance between hearts and minds is the purpose of our services.
Shintaro, the founder of Hello Kitty, sold silk and did a rubber sandals business, and he was very fond of adding small designs to his products to increase sales. He found that if he put a flower on his shoes, he could sell them at a higher price. Then, he started pouring out other cheap items, adding something to the product each time. Over the past 40 years, Shintaro's Sanrio company has developed 450 images, but only Kitty Cat has really succeeded.
The grassroots marketing strategy has made Kitty Cat deeply rooted in the hearts of the people. When Kitty was launched, Sanrio did little to no market testing or advertising, and as long as it didn't tarnish Kitty's cute and simple image, Sanrio would license almost any product (except cigarettes, alcohol, and firearms).
After Kitty became famous, Sanrio rarely spent money on advertising, but adopted the concept of omnidirectional marketing, Hello Kitty was printed on every product you can imagine, from stickers, pens, notebooks, clothes, toys, watches, cups, plates, chopsticks, mobile phones, toasters, trash cans, computers, treadmills, cars, and even adventure theme parks that can put people in the middle of it! Occasionally, limited edition items are used to stimulate collection behavior and repeat purchase rates.
Kitty's success has also brought great commercial benefits to her business partners. Sanrio licenses more than 500 companies in Japan and hundreds of companies overseas.
What started as a nameless kitten on a cheap plastic purse has now become a cute icon that makes a lot of money around the world. And, don't forget, unlike the robot cats "Doraemon" and Garfield, Kitty Cats are just commodities and are not backed up by any movies or comics. The world's most valuable cat, along with cartoon characters such as the world's most famous dog, SNOOPY, and the world's most popular bear——— Winnie Pooh, is endured by its ability to create products that appeal not only to children, but also to women around the world. For more than 30 years, this mouthless kitten continues to smile and become a reassuring companion and role model for children, especially little girls; When a generation of girls grows up to become mothers, they will still love the cat just as much as her daughter.
