Changsha Babbling Industrial Co., Ltd., founded in 1997, is committed to the promotion of high-end maternity, infant and children's products brands, and is a retail enterprise integrating direct stores, supermarkets, telephone shopping and online shopping malls
Changsha Babbling Industrial Co., Ltd. was established in 1997, the company is mainly engaged in the retail of maternal and infant products, is committed to spreading the scientific concept of parenting, providing customers with a full range of cost-effective maternal and infant products covering pregnant and infant food, paper products, supplies, clothing, toys, lathes, etc., and providing a full set of parenting solutions for Chinese babies.
After 19 years of development, the company has more than 2,000 employees, more than 1 million member customers, and has set up five branches, including Hunan Branch, Guangzhou Branch, Tibet Branch, Fujian Branch, and Mommy's Choice Branch, with more than 160 directly operated stores and more than 40 professional baby SPA clubs, and its business covers more than 20 provinces, municipalities and autonomous regions across the country.
Changsha Babbling Industrial Co., Ltd. and its subsidiaries have been operating the "Babbling Pregnancy and Baby" chain retail brand for 19 years, and has been serving nearly one million mothers and baby members across the country with the business philosophy of "caring for mothers and caring for babies".
The "babbling pregnancy and baby" chain is currently in a period of steady and rapid development, and the company entered the infant industry earlier, with a history of 19 years. Now it has established a mature industry operation model, established a good cooperative relationship with suppliers, established a stable and efficient management system and a united, enthusiastic and passionate management team. On this big platform full of love, we have more than 3,000 "babbling people" to provide professional services to our members.
After years of exploration and summary, Babble has formed a set of advanced and mature business philosophy, and created its own unique corporate culture, which provides a solid foundation for the company to continue to develop at a high speed and steady pace. In line with the tenet of caring for "caring for mommy and caring for babies", we strive to develop the company's image, promote unique products with quality, and constantly open up the market, and gradually form the company's service-oriented management characteristics of high-quality and high-end products.
The company has established a sound management organization. In 2010, with the development of the company to Guangzhou, the company headquarters was established, under the jurisdiction of Hunan, Guangzhou, Lhasa, Fujian, Mommy's choice 5 branches, the company headquarters of the operation of the branch to implement macro overall management, to ensure that the company's resources can be effectively utilized. The company's headquarters carries out vertical management of core departments such as personnel, finance, information, and commodities to ensure that the operation of the branch can be accurately and thoroughly implemented in accordance with the company's overall arrangement, which provides a strong guarantee for the company's rapid development in the future.
With the development of e-commerce, in 2011, Babble began to get involved in e-commerce. Only half a year in Taobao C2C to try the sales of maternal and child products, it has achieved nearly 7 million impressive performance, in 2014 began to upgrade e-commerce to the company's strategic development level, the use of the company's strength to focus on the development of e-commerce, in 2014 the company's e-commerce sales performance developed rapidly to exceed 140 million, is expected to reach 2015 sales of 200 million, accounting for 20% of the sales of the babbling group.
