It is a highly influential chain service organization for maternity, infant and children in China, specializing in the retail, wholesale and related services of maternity, infant and child food supplies

Founded on March 8, 2001, Mi Pregnancy and Baby is located in Changchun City, Jilin Province, and is headquartered in Shanghai. The company's sponsors are professional pediatricians, obstetrics and gynecologists, adhering to the concept of "integrating professional medical knowledge into sales and service", uniting well-known manufacturers and medical and nutrition experts at home and abroad, combined with the physical characteristics of Chinese mothers and babies, to provide healthy, safe and suitable products.

After 15 years of reform and development, Michael's Pregnancy and Infant has grown into a giant ship in the maternity, infant and child industry, providing services nationwide, with a total of more than 2,000 employees, and the group is divided into six business divisions (Retail Division, Franchise Division, Procurement and Investment Division, Internet Marketing Division, Agricultural Industry Chain Division, and Service and Textile Division).

Mi Pregnancy and Infant has set up branches in 25 cities in 10 provinces including Tianjin, Beijing, Shanghai, Shenyang, Dalian, Changchun, Harbin, Taiyuan, Shijiazhuang, Jinan and Qingdao. There are 271 self-operated stores and 172 franchised stores.

Relying on its own 30,000 square meters of modern warehousing, logistics and distribution center, and relying on women's and children's hospitals, large business districts and communities to establish chain stores, the formation of headquarters-region-stores trinity chain aircraft carrier group.