Founded in 1997, the top ten chain brands of maternity, infant and child, positioned in the life and learning related products of pregnant women to 6-year-old infants and children, and the largest domestic maternal and infant product sales and maternal and infant service institutions

Baby-friendly room, established in May 1997, has become one of the largest maternal and infant products sales and maternal and infant services in China. Headquartered in Shanghai, it has branches in Nantong, Wuxi, Hangzhou, Jiaxing, Ningbo, Shaoxing, Fuzhou and Xiamen. Hundreds of directly-operated stores have been opened across the country. The products of the baby-friendly room cover dozens of categories such as infant dairy products, diapers, feeding supplies, toys, baby and children's clothing, toiletries, and maternal products, with more than 10,000 kinds of products sold.

Store Sales:

Since the opening of the first directly-operated store in Shanghai in 2005, Fengxian Nanqiao store, the company has opened more than 140 directly-operated stores across the country. The Baby-Friendly Room has stores ranging from 400 to 2,000 square meters, and there are more world-renowned brands such as Wyeth, Abbott, Mead Johnson, Dumex, Meso, Fisher-Price, Curiosity, Pampers, Mommy Baby, Royal, Pigeon, Combe, Medela and other world-renowned brands.

The products of the store cover products related to the life and learning of babies and children from the needs of pregnant women to 6 years old, and set up special areas for clothing, lathes, toys, health products, daily necessities, maternity products, books and audio-visual products, so that members can purchase the products they need at one time. Large storefront, a wide range of goods, preferential prices, considerate service and convenient transportation will bring you better shopping enjoyment!

E-commerce:

Baby-friendly room B2C online mall was established in September 2002, after continuous development and improvement, in 2007 the website was revised and launched, through a new section design, more colorful products will be displayed in front of members. Nowadays, the baby-friendly room will continue to improve the online mall, optimize the shopping process, and introduce more rich products, so that members can easily and quickly find the products they need, and bring more convenient consumption and shopping experience to members across the country. At the same time, members can also log in to the official Weibo of the baby-friendly room to do direct communication and feedback with the baby-friendly room, so that members and the baby-friendly room can truly achieve zero-distance communication

● 24-hour online ordering

Thousands of products are sold online on the baby-friendly room website, and the product pictures and function display are more perfect and intuitive, ensuring that customers can order online 24 hours a day

● Find the product you need with just a few clicks

The website has a clear product category and its powerful search function ensures that customers can quickly find the products they are looking for.

●Provide customers with first-hand information on maternal and infant products

The homepage of the website can update various promotional themes in a timely manner, and recommend new products in a timely manner, which has attracted more consumer attention and provided first-hand information for more white-collar members.