HappyFamily禧贝

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HappyFamily Xibei brand introduction

HappyFamily禧贝logo

Top 10 baby rice noodle brands, originated from the United States, the leading brand in the high-end market of organic complementary food, organic food specially designed for infants and young children, in 2013 the French Danone Group acquired 92% of the equity of Xibei

As the world's leading and high-quality organic food brand for infants and young children, Xibei brand is committed to providing the most balanced and comprehensive nutrition for every family.

In 2006, its founder and CEO, Shazi Visram, saw a friend of his struggling with a nutritious meal for his child. So she founded "HappyFamily", which the brand in China called "Xibei". The brand specializes in organic foods designed specifically for babies and young children. Since then, its product line has been continuously expanded and improved, with the goal of gradually meeting the nutritional needs of each family member. Today, "HappyFamily" provides healthy, organic food to babies, children, and even adults around the world. "HappyFamily" has a good taste, is easy to carry and eat, and is suitable for children of all ages.

In 2011, its founder and CEO, Shazi Visram, was named "Ernst & Young Entrepreneur of the Year in New York." "HappyFamily" has been rated as the "Fastest Growing Organic Food Company" by Inc. Magazine, a well-known American economic and management magazine, for two consecutive years. In 2012, "HappyFamily" was named a "Rock Star in the New Economy" by Fast Company.

In 2011, HappyFamily's annual revenue in the U.S. was $34 million, which doubled to $60 million in 2012 and reached $100 million in 2013. In June 2013, the brand ushered in a new beginning, Danone Group acquired a 92% stake in Xibei "HappyFamily" in the United States, and worked closely with "HappyFamily" in the United States to develop more organic food products suitable for babies and young children.


This brand introduction page is provided with graphic information PP10011164 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer