Top 10 brands of agricultural material chain, the main channel of fertilizer circulation in the province/large-scale agricultural comprehensive supplier, an agrochemical technology service provider focusing on soil testing and formula fertilization, and a large domestic land fertilizer import enterprise

Heilongjiang Beifeng Agricultural Production Materials Group Co., Ltd. is affiliated to Heilongjiang Provincial Supply and Marketing Cooperative, which is a large-scale agricultural enterprise restructured by Heilongjiang Agricultural Production Materials Company at the end of 2004, and is the main channel enterprise and industry leader of agricultural materials supply in Heilongjiang Province. The group consists of 3 specialized product line operating branches of nitrogen fertilizer, phosphorus compound fertilizer and potash fertilizer, 24 holding subsidiaries, and 4 shareholding companies, with a total registered capital of 760 million yuan, an annual operating capacity of 5 million tons of chemical fertilizers, 30,000 tons of pesticides, 12,000 tons of seeds, 2 million tons of grain, and a total sales of 15 billion yuan.

Guided by the chain management philosophy and with Beifeng Hengtai Company as the leader of the fertilizer distribution and cooperative planting business sector, the Group has set up 12 distribution subsidiaries, 61 distribution centers, and a total of more than 2,000 chain cooperation outlets in Heilongjiang Province, supporting pesticide and seed management, with a city, county and township network coverage of 90%, and more than 5,000 agricultural liaison officers and village-level contacts, basically covering all administrative villages in the province. Outside the province, 8 companies outside the province, including Jilin Beifeng, Shandong Beifeng, and Sichuan Beifeng, have been set up, and the sales network has expanded to most of the country, forming a network pattern of "based on Longjiang, strengthening the Northeast, looking to the south, and radiating the whole country".

The group is led by Longsheng Company, Beifeng International and 3 product line operating branches, while strengthening domestic trade, actively exploring foreign trade business, with an annual potash fertilizer import volume of 1 million tons and fertilizer export volume of more than 1 million tons, it is the largest agent of Russian Ural Potash Fertilizer Company in China, the second largest agent of Canadian Potash Fertilizer Company in China, and the scale of land fertilizer imports ranks first in the country. The group pays attention to the construction of its own brand, and has formed a production capacity of 1.6 million tons of its own brand, and has a national reputation for "Beifeng", "Cereal", "The Richest Man", "Lessoshi", "Beifeng Plus Potassium", "Longsheng Forga" and "Funiu".

With the mission of serving the "three rural" areas, and for the purpose of improving the effective utilization rate of chemical fertilizers and reducing the cost of agricultural inputs, the group has carried out solid agrochemical technical services focusing on soil testing and formula fertilization relying on the chain network. At present, the group has set up a team of more than 100 agrochemical experts, the joint research and development of "Beifeng long-acting slow-release fertilizer" won the second prize of the National Science and Technology Progress Award, "the best nutrient management technology of cold rice in cold regions" won the special award of the governor of Heilongjiang Province, the group has built 6 large-scale soil fertilizer laboratories in the province, 17 soil sample processing stations, more than 20 mixed fertilizer service stations, a cumulative soil testing area of 50 million mu, the promotion of soil testing formula fertilization area of nearly 8 million mu, only rice varieties for farmers to increase the income of 150 yuan/mu, The quality and efficiency have been significantly improved, and the "ton-to-mu" of chemical fertilizer management has been effectively promoted, and good social and economic benefits have been achieved. In recent years, the Group has actively improved the degree of organization of farmers, promoted large-scale agricultural operation, closely focused on the needs of large grain growers, agricultural cooperative organizations, and leading enterprises in agricultural industrialization, integrated cooperative planting services such as "agricultural material supply, agricultural technology services, rural finance, rural e-commerce, grain collection and storage, grain processing, and grain sales", and made every effort to build a "seven-in-one" comprehensive service platform for agricultural assistance. With Longchang Company as the leader of the grain sector, the group carries out grain storage, processing and sales, and builds and integrates nearly 2 million tons of grain storage capacity in the province. Starting from the agricultural industrialization of high-quality rice in Northeast China, the group has created "Dragon Rice" high-end rice, with an annual turnover of 6,000 tons, and has become a major integrated brand supported by the Heilongjiang Provincial Government. In 2016, the group connected with nearly 3,500 new agricultural production and operation entities, carried out cooperative planting services of nearly 1.5 million mu, radiated more than 20 counties and farms in the province, and provided financial support of more than 1 billion yuan.

In recent years, under the guidance of Zhongfa [2015] No. 11 document, in accordance with the deployment of the National Federation of Supply and Marketing Cooperatives "Transforming Ourselves and Serving Farmers" and the "100 Billion Development Strategy" of Heilongjiang Supply and Marketing Cooperatives, the Group has focused on promoting the transformation of the model from "selling commodities" to "selling services", "wholesalers" to "direct suppliers", and from "single link" to "whole chain". From "making farmers' money" to "helping farmers make money", and then to "making money with farmers", we will make every effort to build a comprehensive agricultural service system, and transform and upgrade from a traditional agricultural material distributor to a modern agricultural comprehensive service provider. In the next 3-5 years, the group will develop the four industries of "cooperative planting, grain management, domestic and foreign trade, and diversified investment" simultaneously, and strive to achieve an annual cooperative planting service area of 10 million mu; the total amount of grain business is 5 million tons; rice processing capacity of 1 million tons; sales of agricultural materials 6 million tons; 5 billion yuan of financing to help farmers; docking 10,000 agricultural business entities; Serve 1 million farmers and create greater value for farmers in Heilongjiang and even the whole country.