Xiaozhai business district
Xiaozhai business district starts from the North Square of the Big Wild Goose Pagoda in the east, Changyanbao in the south, Jixiang Village in the west, and South Second Ring Road in the north. Among the many business districts in Xi'an, Xiaozhai business district is synonymous with vitality. There are nearly 20 universities and scientific research institutes around Xiaozhai, so the consumer groups in Xiaozhai business district are mainly students and white-collar workers. Xiaozhai is located at the intersection of Metro Line 2 and Line 3, with convenient transportation and close to the Big Wild Goose Pagoda, with a large flow of people.
For a long time, high-end consumption has been the shortcoming of Xiaozhai business district, and the opening of SEG International Shopping Center has made up for the vacancy of high-end consumption, making Xiaozhai business district present a situation of "one large number of small". SEG is the leader of the Xiaozhai business district and the first choice for most customers to shop. In contrast, shopping malls such as Xiaozhai Jinsha International Shopping Plaza, Xiaozhai Yintai and Xiaozhai Parkway near SEG have low customer flow, and even some shops in the mall directly have the word "transfer" written on them.
Xiaozhai business district is located in the core area of Xi'an, with roads extending in all directions, but "traffic jams" and "parking difficulties" will still plague consumers who drive during peak hours. If you go shopping, it is recommended to choose public transportation, as the subway and bus are widely distributed and close to the main shopping malls.
SEG International Shopping Center
Xi'an SEG International Shopping Center opened in 2013, although it was not very early, but it quickly grew into the most influential shopping center in Xiaozhai. SEG is located in the center of Xiaozhai, with a construction area of nearly 250,000 square meters. The emergence of SEG has brought vitality to the Xiaozhai business district, which is a successful example of a single shopping mall with a lively business district. Thanks to its strong footfall and convenient location, SEG has set new sales records many times, and today, SEG is a landmark shopping mall in Xi'an.
The mall has invested heavily in decoration. Asia's first indoor escalator, which is 50.3 meters long, can go from the first floor to the sixth floor dining area, which is very convenient, the world's largest indoor waterfall, it has an ultra-long wave waterway, with a length of 108 meters, as well as a three-level falling waterfall and more than 100 kinds of water lily shapes.
SEG International Shopping Center is large, with two underground floors and eleven floors above ground. The mall has a complete range of brands, covering everything from mass to luxury. The first floor is mainly for mass brands, and the price is close to the people. The first floor to the fourth floor are high-end brands, positioning the mall in the mid-to-high-end grade. The fifth floor is mainly engaged in sports and children's related products. The food court on the sixth floor is very popular, and even on weekdays, it is inevitable to wait in line for a meal. Among them, Chang'an food stall is the trusted choice of the restaurant on the list of Xi'an Shaanxi cuisine, and the restaurant has unique Xi'an characteristics from decoration to service. Tables and chairs are old and worn, and lanterns and wooden beams can be seen everywhere. There is also a stage set up in the store for Qin dialect performances, and there are even clerks shuttling between the tables, selling small folk items to create the atmosphere of an ancient street market. In addition, the shopping mall is a sky parking lot from the 8th to 11th floors, covering an area of about 56,000 square meters.
SEG is located on top of the Xiaozhai subway station, and the subway exit D can directly reach the shopping mall. The shopping mall has a large flow of customers, and the phenomenon of queuing and queuing to pay for the bill is very common during holidays.
MOMO PARK
Just like the simple and calm appearance of Xi'an, several traditional shopping malls in the city are also relatively conservative, lacking personalized shopping malls with artistic temperament and aesthetic taste, such as Beijing Fangcaodi and Shanghai K11. THE ADVENT OF MOMOPARK FILLS THIS GAP. The design of MOMO PARK mall presents four themes: "Fashion, Art, Nature, and Style". The appearance of the curved setback makes the building more fluid. The interior of the building is pure white, with a unique ecological scene composed of green plants and indoor flowing water, which makes its artistic positioning more distinct.
MOMOPARK has 4 floors above ground and 4 floors underground, and gathers popular brands such as Uniqlo, Watsons, UR, and Hot Wind. Among them, O· Fashion brands such as C·E AND EVE CINA, as well as catering brands such as Laowang and Tender Green Tea, are all entering Xi'an for the first time. Xiaozhai business district has always lacked entertainment venues, and the opening of entertainment venues such as UME International Cinema and Interstellar Legend Video Game City has enriched the consumer experience.
The mall's internal guidance system is clear, and the service staff is friendly and courteous, which can provide guidance services for consumers. The mall is located at the exit of Jixiangcun subway station, and the mall can directly reach the subway station, with convenient transportation.
Other recommendations:
Parkson Shopping Mall, CapitaMall
