Hongpailou business district
Hongpai Lou is located in the southwest corner of Chengdu and has a long history of commerce. In the past, it was the only way from Chengdu to Tibet, and even to Yunnan, Southeast Asia, and South Asia. In the 80s, the red building turned into the largest logistics center and auto parts city gathering area, after 2000, the surrounding began to develop residential areas, and the land became expensive. Until now, the red pai building is still one of the largest gathering areas of the middle class in Chengdu, and its importance is self-evident.
Business white-collar workers, fashionable people and middle-class families are the main customer groups of Hongpailou. This type of customer pays more attention to the consumption environment and product quality when consuming, and also has a deeper preference for leisure and entertainment in shopping malls. Therefore, most of the shopping malls in the Hongpailou business district are exquisitely decorated, the proportion of entertainment venues is high, and there are significantly more parent-child leisure projects than other business districts.
The shopping malls in the business district are scattered, and the subway distance is far, so it is more convenient to take a taxi or drive there.
Joy City
When COFCO Land planned and built Joy City, it was positioned as "China's first experiential recreational trendy shopping park", with an area of 400,000 square meters, including JOY shopping center, two Grade A office buildings, five outdoor plazas and four theme streets.
Joy Shopping Mall also adopts the "setback" design, with an outdoor 2000m ultra-long setback seat, which perfectly combines dining and experience. The interior is divided into four atriums in spring, summer, autumn and winter, and the vertical space of each atrium is decorated according to the season, with a distinctive style. There are nearly 500 brands settled in the mall, covering the four major formats of shopping, catering, entertainment and service in one fell swoop, such as Yanjiyou • Today's Reading, Lizuo LEAZOO Independent Leather Handicraft, Amy 1895 Movie Street Cinema, Rock Climbing, Animation City, Ice Rink and Children's Racing Cars.
The positioning of the four theme blocks of Yue Street, Gollum College, Gourmet Every Customer and Shizi Intersection is different. Among them, Yue Street is known as the 24-hour city that never sleeps, bringing together a number of bars, theaters, Qing bars, live houses, magic halls and KTVs, suitable for fashionable and trendy people.
The design of the shopping mall is reasonable, the information guide is clear, and you will not be confused when you enter for the first time, let alone go back, and the shopping experience is better.
Longfor Jinnan Heavenly Street
Jinnan Tianjie is the fourth commercial project built by Longfor Real Estate in Chengdu after Times Tianjie, Beicheng Tianjie and 3000 Ji, which opened in 2015.
The shopping mall is positioned as a cheap and petty bourgeoisie, and most of the brands introduced are cheap and textured brands such as Uniqlo and Kashima Life Museum. It is worth mentioning that Jinnan Paradise Street is also the shopping mall with the most Hallyu elements in Chengdu, in addition to the two giants of South Korea's largest cinema CGV and fast fashion clothing SPAO, dozens of Korean brands such as trendy brand LAP, children's clothing PAW IN PAW, G-Brand, innisfree, and YIBOYO have set up stores here. At the same time, the mall will also cooperate with the Korea Tourism Organization to jointly organize activities from time to time, such as the "Jeju Island Around You" campaign launched in June 2018, which transported 10,000 purple miscanthus plants from Jeju Island to the shopping mall, in order to restore the romantic scene of "the mountain king never leaves" on Jeju Island, the filming location of the Korean drama, attracting countless customers to check in.
Jinnan Tianjie is divided into three venues, A, B and C, with a huge single-storey area, but there is a lack of guidance in the mall, and there will be a risk of getting lost. Fortunately, the service staff is fully equipped and has undergone unified training, and the customer's questions can basically be solved. Each floor is equipped with a drinking fountain and a nursing room, and the women's bathroom is equipped with special day tips.
Other recommendations:
Lemon Metropolis, Ito-Yokado Shuangnan store
