Brief introduction

Hexi CBD is a financial center that Nanjing has focused on building in recent years, and its position is pivotal in the business field of Nanjing and even East China. Thanks to the core position of Hexi CBD in business, Hexi business district has developed rapidly and can be called a rising star.

As Nanjing's commercial, cultural and sports center, Hexi business district is lined with office buildings, mainly financial and Internet companies. At the same time, it gathers cultural and sports venues such as Olympic Sports, International Expo Center, and Grand Theater. However, Hexi's commercial facilities have been criticized, and although there are many shopping malls in the area, most of them are small as commercial buildings, with few brands, concentrated in the field of catering and mid-to-high-end shopping, mainly for business people. In recent years, Hexi Wanda Plaza and Golden Eagle World Plaza have been completed, becoming the largest shopping malls in the business district, covering a variety of service areas, mainly to meet the consumption needs of surrounding residents. The roads in the business district extend in all directions, the subway and bus are widely distributed, and at the same time, there is not much flow of people, and the parking spaces are relatively sufficient, so customers can choose to drive or take transportation to go.

Golden Eagle World

Opened at the end of 2017, Golden Eagle World is a landmark in Hexi with a height of 368 meters and a podium at the bottom, with a height of about 920,000 square meters.

The shopping mall of Golden Eagle World has a total of 10 floors, and the biggest feature is that it is huge, extremely complete in categories, and has many brands. Apparel brands are located on the B1 to 4 floors, while beauty jewellery is concentrated on the 1st and 2nd floors, with mid-range brands as the mainstay. Food and beverage is the key sector of Golden Eagle World, which is distributed on each floor. The B1 floor is home to snacks and snacks, while drinks and sweets are spread out on the 1st to 6th floors, and the main meals are spread out on the 7th to 9th floors. In addition to the regular programs, Golden Eagle World also has a number of special services. On the first floor, there are cute pet clubs, wedding photography, tourism, leather goods washing and care and other shops to meet the living needs of surrounding residents. The car life hall on the sixth floor includes a series of car services such as car sales, maintenance and cleaning, license insurance, etc., and there are few shopping malls supporting such a scale of car consumption places. For young people who prefer literature and art, Lightyear Paradise is quite popular, and its main cultural and creative markets, handmade experience stores, etc.

The interior decoration of Golden Eagle World is designed by Mr. Mitsuo Kuramochi, the president of Pinhole Design of Japan, and the whole environment is elegant, bright and spacious, while the elevators are dense and clearly signaged, and the shopping experience is excellent. In addition, the mall is equipped with air and underground parking lots, with a total of 5,000 parking spaces, which avoids the common "parking difficulty" problem in the mall, which is very convenient. The mall is equipped with personnel at the entrance to open the door, and there are security patrols inside, and nearly 30 services such as borrowing baby strollers, gift wrapping, and clothing modification are also provided. However, like other shopping malls under Golden Eagle, Golden Eagle World is also a mixed distribution of various categories, and the same category is scattered on multiple floors, which inevitably makes people feel confused.

Wanda Plaza

Jianye Wanda Plaza is located at No. 98 Jiangdong Middle Road, Hexi New Town, and opened in 2009. At that time, Wanda, as a rare large-scale complex in Jiangdong, was quite popular and had a huge passenger flow. In recent years, with the development of Hexi business district, the number of shopping malls has increased, while Wanda has shown a declining trend, and there are slight deficiencies in brand management and facility maintenance. However, Jianye Wanda Plaza is a large-scale shopping mall that integrates retail, entertainment, and catering, bringing together many brands, and is still the main place for residents to spend and shop.

nanking建邺Wanda Plaza的整体布局与其他Wanda Plaza近似，设有购物中心、酒店、公寓和写字楼等，总建筑面积达100万平方米。购物区域分为购物中心和万达百货，二者相连，但后者客流远低于前者。万达百货主营服饰珠宝以及美妆护肤，品牌覆盖多个档次，但顾客寥寥，百货现已出售于苏宁集团。反观购物中心倒是人气高涨，得益于品类全面和适时的品牌更新。购物中心共有四层，商圈围绕中间镂空处分布，按品类排列。商场定位亲民，服饰品牌主要为优衣库、C&A、GAP等快时尚品牌，而餐饮则网罗了绿茶、小辉哥火锅、一尊皇牛等热门餐厅。除此之外，美发美容店、KTV轰趴馆、超市电影院等皆有配备，满足多方位消费需求。其中，海底小纵队是以海洋为主题的儿童游乐区，娱乐设施丰富，非常受孩子欢迎，吸引了不少家庭。

Wanda Plaza is close to Jiqingmen subway station and several bus stops, and has only 7,000 parking spaces, making it easy to get there by public transport or by car. However, the mall has been established for a long time, and the environmental maintenance and management are somewhat lagging behind, and the problems such as unclear identification, poor toilet hygiene, and even salespeople sometimes sell to customers, affecting the shopping experience.

Other recommendations:

Jinao Shopping Center, Yurun Central Shopping Center