Confucius Temple business district
Confucius Temple is a famous scenic spot in Nanjing, with a huge flow of people and continuous development of tourism, and the emergence and rise of Confucius Temple business district. Confucius Temple is a long-established business district in Nanjing, but it has always been supported by only commercial streets and small shopping malls, which is difficult to meet the huge consumer demand. In recent years, large-scale complexes such as Aqua City and Maoye Tiandi have appeared one after another, showing the appearance of a mature business district.
The consumer groups in the business district are mainly tourists, covering multiple levels of consumption. Confucius Temple Commercial Street is located in the scenic area, mainly catering, affordable clothing brands and specialty shops, positioning close to the people, and the environment and facilities are also slightly old. The three emerging commercial entities of Pingfang, Aqua City and Maoye Tiandi are the pillars of the Confucius Temple business district, covering multiple business formats such as food and beverage, department stores, entertainment and culture. The three facilities are perfect and the decoration is relatively exquisite, attracting many consumers in the main urban area and expanding the customer base of the Confucius Temple business district. The shopping malls are densely distributed, close to the scenic spots, and can walk back and forth between the scenic spots and the shopping malls.
The Confucius Temple business district has a large passenger flow, and the festival is even more densely populated, and "traffic jams" and "parking difficulties" often plague customers who drive. In addition, the Confucius Temple business district is located in the core urban area, where Metro Line 1 and Line 3 intersect, and there are many bus stops, so it is recommended to take public transportation to get there.
Aqua City
Opened in 2008, Aqua City is part of Shanghai Pengxin Real Estate Group and consists of a shopping mall and a holiday inn. The shopping mall is themed around fashion trends and is mainly aimed at young people. Although it has been open for a long time, Aqua City is still the most popular shopping mall in the Confucius Temple business district, with its creative design and diverse brands standing out.
Aqua City is designed by MIX, a well-known American design company, and the design scheme is characterized by "water". A man-made canal runs through the mall, and multiple building units are distributed around the canal, connected by an outdoor corridor connecting the interior and exterior. The mall has an open layout, which is brighter than the old-fashioned mall, and the visual experience is more open, without a sense of boredom. At the same time, the water stage and light fountain are laid on the canal, and there are also illuminated waterfalls and a large number of green plants, which is highly ornamental.
Tourists and local young people are the main consumer groups of Aqua City, which has a high proportion of food and entertainment projects, and retail is also an important sector, with fashion brands as the main sector, while training and life services account for a low proportion. The shopping mall has eight floors, with drinks and light meals such as Hey Tea, Hefu Lao Mian and Papa John's concentrated on the second and negative floors, and restaurants are densely populated, while main meals such as Cat's Paw Barbecue and Xiao Nanguo are scattered on multiple floors. Aqua City is a trend-setting city that is popular with young people, including UGG, MUJI, ZARA and CK. In addition to shopping, the mall also has KTV, cinemas, video games and other entertainment projects.
Aqua City is quite large and divided into multiple buildings, but fortunately, it is clearly marked and has many escalators, making it easy for customers to find their target shops.
Maoye Tiandi
Opened in 2016, Maoye Tiandi consists of a shopping mall and a commercial street of the Republic of China, adjacent to the well-known Zhan Yuan. As the newest shopping mall of Confucius Temple, the shopping mall is dismal in popularity, which is not unrelated to the lack of brands. The commercial street of the Republic of China is antique, with more restaurants and slightly more passengers.
The commercial street is called Old Chengnan Old Things, which simulates the commercial streets of the Republic of China period, and is decorated with elements such as old-style post boxes, rickshaws and mini trains. Whether it is the street layout or the store design, it is more realistic, attracting many customers to check in and take pictures. Many shops are embedded in the streets, and most of them are restaurants, among which the Past of the Republic of China and Guangyinli Music Restaurant are the most popular. The shopping mall has a total of 7 floors, of which 4 to 5 floors have a large area of vacant shops, and there are only a few fitness and dance institutions, which seems deserted. The first to third floors are concentrated in categories such as costume jewelry and cosmetics, including domestic brands such as Carslan, Herborist and Daphne, which are not many in number and not high in grade.
The design of the shopping mall is more ordinary, not as distinctive as the commercial street of the Republic of China, but it is also clean and spacious. Due to the small number of visitors, there are ample parking spaces at MAP World, and the mall's proximity to MRT and bus stations makes it easy to take public transport.
Other recommendations:
Horizontal square, Confucius Temple commercial street
