Before being acquired by Puxin Group, Global Education had a well-known name - Global IELTS. As the former hegemon of the IELTS training industry, this training business alone can compete with the New Oriental giants. In November 1997, Universal College won the first perfect score in the country. In July 2006, student Zhong Wanting achieved three national first scores of 9 points, and in December of the same year, Peng Zhi set a new championship of double 9 and double 8 points, becoming the "Global IELTS Learning Messenger". Founded more than 20 years ago, Global has won many honors such as "Excellent Manager of China Chain Association", "Chinese English Leader of the Year", "Platinum Partner of IELTS Testing Agency", "Top Ten Well-known Schools in China", and has been authorized by the British Examinations Board as "LCCI Test Training Center" and a national foreign expert hiring unit.
Global Education has education programs such as Global IELTS, North American Examination Institute, and book distribution, with an average annual service capacity of nearly 1 million, and its examination and training centers are distributed in more than 100 cities across the country, including 9 campuses in Shanghai. After the rebranding, Global IELTS still uses IELTS courses as a trump card. The class type is mainly divided into VIP, high-quality courses and closed courses, and the level of pre-school testing and the expectation of raising scores are then divided into classes with a high degree of precision.
The 1-to-1 elite program is the first project of the global VIP course, and the "361 learning system" no longer emphasizes the effect of famous teachers, only 30% of the class hours are special training for famous teachers, 60% of the class hours are tracked and tutored by tutors, refine knowledge points, solve the obstacles in the internalization process, and the other 10% are mock test dialysis and escort services, which detect knowledge blind spots in stages. The above courses are all planned packages, and the price range is 50,000-120,000 yuan.
Mini classes are group classes of 3-6 students, and they are also the most popular class types, which not only ensure the attention of teachers, but also have a stronger atmosphere of learning and discussion, but the price is relatively affordable. The group class is divided into 3 stages based on the entrance test level, with a score of less than 5 as the ability section, and the course focuses on improving the basic English ability, understanding and using simple grammar, gradually cultivating the ability to understand long and difficult sentences, and adding the basic skills training of the IELTS test; 5 points - 6.5 points for the basic section, focusing on the four major items of IELTS listening, speaking, reading and writing, and improving test-taking skills; 6.5-7 points are the intensive section, which is more about the experience teaching of high scores, as well as the point-to-click breaking of various common lost points, training candidates to break through the bottleneck in the shortest time. All classes are divided into weekly classes and weekend classes, which is convenient for office workers to coordinate their time. The total price is between 25,000 and 40,000 yuan.
The boutique regular class of about 25 people is a more cost-effective choice, the teaching content, teaching materials and class classification mechanism are almost the same as VIP, but because the pertinence is not outstanding, so the enrollment level and self-control of students are higher, high school English should be at least at an intermediate level, this kind of course only needs 50 yuan - 70 yuan / hour of unit price, for students who have taken IELTS, or even passed level 6 is more affordable and efficient.
Although global education still plays an important role in the field of education, its performance in recent years has raised questions about "being honest and old". The resignation of founder Zhang Yongqi, the change of five directors in three years, and the management style adopted after being acquired by Pearson have all caused turmoil within the world, and the direct consequences are that the scale of other course categories (K12, minor languages) has shrunk sharply, and although the unit price of study abroad courses is getting higher and higher, the profit and market share have plummeted; The online business has gone from leading to stagnation, until it has been divested, missing the best period of Internet transformation; Over the years, many senior teaching and research teams and operation management talents with resounding names in the industry, such as "IELTS First Person", "Speaking King", "IELTS King", "IELTS Queen", "Five Tiger Generals", "Sunshine Star Teacher", etc., have left their careers, and only one of the 40-person core team has not changed jobs. At the same time, the weakening of the overall R&D strength has made Universal closer and closer to internal single-handedness on the one hand, and on the other hand, it has also made Universal's teaching materials and other businesses more dependent on Pearson's output.
After being acquired by Pu Xin, the management of teacher training system, teaching management, student service and other aspects has been increased, and the induction training length of new teachers has increased from 40 hours to more than 50 hours, and industry leaders have been invited to form a mentor team, and online training, closed training and other training modes have been added, and the training frequency has reached once a month. The introduction of the 1COURSE intelligent teaching management system realizes the automatic and intelligent correction of speaking and listening, providing students with a more efficient learning platform. At the same time, the strategic cooperation between Global Education and AEAS has further expanded the scope of study abroad services for middle school students, which has also become an important step towards the young study abroad service market.
