In Shanghai, a large number of huge advertisements can always be seen near the elite teaching sites, among which the words "Harvard Elite" immediately attracted the attention of many parents. In 2008, Zhang Xi, who graduated from Peking University with a master's degree from Harvard, saw a business opportunity in the education and training market and founded Elite Education in Shanghai. In 2018, Elite went public in the United States and has already occupied 25.6% of the market share in Shanghai's high-end K12 extracurricular training market. In the course of years of development, Jingrui has successively won the honors of Shanghai Most Influential Education Group, Shanghai Excellent Discipline Tutoring Institution, etc., and is one of the most powerful education and training institutions in Shanghai.
In terms of teacher recruitment, although elite is not as strict as Xueersi, it is also required to be undergraduate graduates of the corresponding normal majors. There are many students from key universities such as Tsinghua University, Peking University, and China Normal University. Officially, all teachers have passed the examination elimination system, and after a series of assessments, only 12% of the applicants can become formal teachers. In addition to the teaching teacher, the elite will also arrange a homeroom teacher for each student. The class teacher often communicates with the students and cares about the students' learning and life. Most of the class teachers have a friendly attitude and are like teachers and friends to the students. At present, many training institutions only pay attention to teachers' qualifications and teaching ability, but as everyone knows, a good teacher-student relationship can not only improve students' enthusiasm for learning, but also greatly help students' growth.
Elite has always attached great importance to the research and development and training of learning methods and teaching methods. At the beginning of its establishment, the founder Zhang Xi launched the "iElite Learning Ability Improvement System" based on his own learning experience, so that students can master good learning methods. The elite learning ability research team is composed of many outstanding teachers from public primary and secondary schools, and the results are very fruitful. The Learning Ability team has collaborated with other institutions to develop teaching products such as "PLI Learning Intelligence Assessment" and "TCT Module Teaching Method". In addition, the research team has also launched a series of books to improve learning methods, such as "Winning the Examination Room" and "My Learning, My Decision".
Elite advocates 1-to-1 personalized teaching plans for students, so the elite teaching method is 1-to-1 and 1-to-3, and some campuses offer large classes during winter and summer vacations. Comparatively, a 1-on-3 course is more recommended. In addition to being more cost-effective, in a one-on-three course, students can improve their learning through cooperative learning and competition with other students. Elite uses its pioneering "Harvard Teaching Method" in the 1-to-3 curriculum, which not only emphasizes the basic knowledge of Chinese education, but also adds heuristic or question-and-answer teaching methods. At present, the one-to-three course is mainly offered to students from the fourth grade of primary school to the second year of junior high school.
Many primary school training institutions directly recommend teachers or classes after a brief understanding of the child's situation, and there is no entrance process such as testing. On the contrary, before entering the school, the elite counselor will communicate with the parents before entering the school, and the parents will be asked to fill out the form in order to fully understand the student's learning situation and study habits. At the same time, children will be assessed on the PLI Learning Ability Index, which includes 13 dimensions such as learning motivation, ability, and perseverance. Another test is the subject knowledge test, which uses a small number of questions to quickly locate children's knowledge loopholes through self-developed knowledge graphs. Elite hopes to diagnose students' problems and weaknesses in order to develop personalized solutions and equip them with suitable teachers.
The elite who take the high-end route has invested a lot in software and hardware. In terms of software, Elite has launched the iElite Learning Butler program, where parents can learn about their children's course arrangements, learning content, learning conditions and teachers' evaluations of their children on the mobile phone. In addition, elite teachers will also set up WeChat groups, if students encounter problems in learning, they can ask questions at any time. In terms of hardware, elite has introduced interactive teaching equipment such as high-definition projectors, electronic whiteboards, and synchronous dot matrix pens in the 1-to-3 course, so that students can have a better learning experience.
The elite interior is luxurious among the primary school training institutions, spacious, bright and quiet. Changing the monotonous environment of the training institution, the elite orange and light blue decoration is more lively, giving people a positive and relaxed feeling. At present, elite teaching sites are concentrated in Pudong District, Putuo District, Jing'an District and Xuhui District. There are few teaching points in other areas, which is not very convenient.
Price: Varies depending on the course
