Xueersi is the leading national chain training institution in the field of extracurricular tutoring for primary and secondary school students. In 2003, Zhang Bangxin, a Peking University student, founded Xueersi, and after 7 years of steady development, Xueersi was listed on the New York Stock Exchange in 2010, becoming the first primary and secondary school student training institution listed in the United States in China. At present, Xueersi has a market value of 19 billion US dollars, and is the K12 (12-year primary and secondary school) educational institution with the highest market value in China. In 2013, Xueersi changed its name to Good Future. At present, Xueersi's teaching points are all over the country's major cities, and more than 500 teaching points have been opened in 43 cities such as Beijing and Shanghai, serving more than 4 million students, and has considerable influence in the field of primary and secondary school training in China. In the course of development, Xueersi has won honors such as China's Top Ten Education Tutoring Brands and the Most Powerful Education Group, and has been recognized by many parties.
Teachers are the core elements of training institutions, which directly affect the effectiveness of training. Xueersi recruits teachers who are mostly fresh graduates from key universities rather than public school teachers, Xueersi claims that 10% of its teachers graduated from Tsinghua University and Peking University, and the rest of the teachers are from 985, 211 and key normal colleges. A prestigious school degree is only a stepping stone to enter Xueersi, and becoming a teacher of Xueersi needs to go through multiple procedures such as preliminary examination, re-examination guidance and half a year of training, and the final acceptance rate is less than 5%. In addition to the strict selection mechanism, Xueersi also requires teachers to participate in monthly examinations to ensure the quality of teaching.
Xueersi has a teaching and research team of 300 people composed of senior teachers, and regularly invites education experts to exchange and guide. Xueersi has maintained a long-term cooperation with Cambridge University Press, jointly upgraded the existing primary school textbook "Hello English Plus", and established the Overseas Academic Research Institute (ODA). The two units continue to carry out in-depth cooperation in teacher training and development plans, iterative upgrading of learning content, R&D personnel training and consultant support, and learning theory research and application. Few training institutions in China have invested so much in teaching methods and textbook development. The excellent teaching and research team has made Xueersi's teaching and research achievements quite good and highly recognized.
Many large-scale chain training institutions face the problem of uneven teaching quality in different regions. Xueersi attaches great importance to this issue. In view of the problem of inconsistent teaching materials, Xueersi Teaching and Research adopts the teaching and research management model of "big backstage and small front desk", and sets up various research institutes in the headquarters to systematically and deeply study and build teaching content for the national mainstream textbooks and syllabuses, as well as to build, support and iterate the ICS teaching system. The teaching and research departments of the local branch campuses localize the content on the basis of resources provided by the headquarters. Then, the teaching and research staff of the branch school will send the local teaching handouts back to the headquarters, and the headquarters will complete the corresponding ICS course content development, and then the teaching and research staff of the branch will conduct a series of lectures.
In addition, Xueersi Teaching and Research Center has launched a courseware master, which slices knowledge points, and teachers can make any combination of courseware slices according to the teaching priorities of each region to meet the teaching and research needs of different regions. In addition, when each teacher makes courseware, he or she can log in to the system to refer to similar courseware of branches across the country, so as to truly maximize the integration of internal teaching and research resources. Therefore, students do not need to worry about the situation that the quality of teaching varies greatly depending on the region.
Xueersi covers a variety of teaching methods such as face-to-face, online, and dual-teacher, and its offline courses are mainly divided into two major brands: Xueersi and iZhikang. Xueerspeiyou adopts a large class teaching of about 20 students, which is aimed at students with a good foundation, so students need to be tested before admission, and those who pass the test can be enrolled. Students who pass the exam will be placed into four gradient classes according to their test scores: Basic, Advanced, Advanced, and Exceptional. At the end of each semester, Xueersi organizes a test, and students with excellent grades can enter a higher gradient class.
Parents are worried that children in "poor classes" will not be able to enjoy high-quality educational resources, and their self-esteem will be frustrated, and they are afraid that children in "key classes" will be under too much pressure. Perhaps such a concern is justified in terms of school assignments, but it is purely overthought in school. The purpose of the class is to teach students according to their aptitude, rather than to select top students to focus on training and improve the admission rate.
Another brand, iZhikang, teaches 1-to-1 and does not set threshold requirements for students, and assigns them to suitable teachers according to the specific learning situation of the children. Learning and thinking of excellence focuses on improving points and adopts the tactics of sea of questions. Although students' grades improve rapidly, it is not conducive to increasing interest in learning. In contrast, IQCOM pays more attention to the stimulation of children's interest in learning, the cultivation of learning habits and the shaping of thinking patterns. Students can experience a class at a discounted price of 198 yuan before enrolling to see if they like it. At the same time, parents (limited to one) can audit the trial class to understand the teacher's situation before deciding whether to enroll. Students can change teachers if they are not satisfied with the teacher after a few lessons. If you want to drop out of school halfway, Xueersi will also get an immediate refund, which has been affirmed by many parents.
Xueersi attaches great importance to the communication between teachers, parents and students. Parents can see the completion of students' homework, the collection of wrong questions and other phased learning summaries on the Xueersi app. At the same time, the teacher will give feedback on the WeChat group after each class, informing parents of the learning content, major difficulties and children's performance of this class, so as to ensure that parents are clear about their children's learning situation.
Xueersi has set up a number of teaching sites in Shanghai, mainly distributed in central areas such as Huangpu District, Changning District, Hongkou District, Pudong District, etc., while Fengxian District, Qingpu District, Songjiang District and other remote areas, Xueersi has not set foot in it for the time being. Xueersi is generally located on the floor of a commercial building, and the overall environment is good, comfortable and bright, and some classrooms are equipped with air purifiers. However, many parents have reported that the price of Xueersi's tuition has risen too fast and too much.
Price: 1 to 1: 690 yuan per session; Class of 20 people: about 3500 yuan / 15 sessions
