Compound management is the most common business model for independent coffee, and Beautiful Concept is a lifestyle brand store that provides coffee and also makes jeans and merchandise. Beautiful Concept first appeared in Guangzhou in 2012 and moved to Shanghai in 2015. Beautiful Concept is located on Yongkang Road, where the petty bourgeoisie atmosphere is strong, and is known as one of the "Three Giants of Yongkang Road Coffee".
Beautiful Concept doesn't roast its own beans, but the beans are sourced from the world-renowned roaster Five Elephant, so the coffee quality is not too low. In addition, a considerable number of coffee beans in the store choose light roasted coffee beans with a short storage time, and the hand-poured items made by light roasted beans often have bright fruit acid, and the taste is very pure. In addition, the store offers special orders from time to time, and the winter special hot red wine is the best-seller, and the quartet of red wine, cinnamon, apple, and lemon has a unique taste.
In addition to selling coffee, Beautiful Concept doubles as her own jeans brand and handmade lifestyle goods. Beautiful Concept has also been licensed by White Oak, a well-known denim fabric in China. Beautiful Concept's jeans, in keeping with the brand's style, have a retro feel, and are displayed sporadically on the walls of the store with little to no publicity.
Beautiful Concept has an American western retro style, and it stands out among the many sexually cold cafes that are popular at the moment. The store space is miniatial, but it doesn't waste every piece of space to show the nostalgic texture.
*Encyclopedia of knowledge
What do I need to pay attention to when buying coffee beans in a café?
If you have the conditions to grind your own coffee powder, try to buy coffee beans, because once the coffee beans are ground into powder, the flavor loss rate is extremely fast, and the brewed coffee taste will be greatly reduced.
Pay attention to the roast date when buying coffee beans, roasted coffee beans generally last for three to four weeks, so the closer the roast date, the better.
Once the coffee beans come into contact with the air after opening, it begins its journey of gradual loss of flavor, so it is recommended that the beans be used up within two weeks after opening. And do not refrigerate.
