UME Huaxing Store is the first theater equipped with IMAX commercial cinema. In 2010, the IMAX 3D film "Avatar" was released, and Huaxing Store became popular, setting daily box office records of 660,000, 670,000, and 710,000 successively. After the second renovation in 2015, it was regarded as a Beijing IMAX demonstration unit by countless senior fans. IMAX, invented in Canada, is the most famous giant screen system on the world market. Among them, the IMAX film version has the best image quality, a total of 37 in the world, and there is no one in the mainland; The second is the IMAX laser version (also a kind of digital IMAX), the resolution of 4K imaging is very clear, the brightness of 3D can reach 14FL, the size of the projection screen is about the same as the film IMAX, and it can even be larger, it can be said that it reproduces the glory of the film version, the only four in the mainland are in Dongguan, Harbin, Liaoning, Kunming; The common one in China is the IMAX ordinary digital version, the screen gain is only half of the laser version, using dual machine 2K 2K copy, the projection has a maximum definition of 2.9K, and the brightness and clarity are much inferior to the laser version, and there is a certain gap from the official propaganda "crystal clear picture". In principle, IMAX only shows movies shot in IMAX and converted through DMR (IMAX digital original reproduction technology, which processes the original movie picture and sound track), which has great restrictions on the source of the film. Moreover, the cost of IMAX shooting is high, and only a few domestic films such as Jiang Wen's "One Step Away" and Guan Hu's upcoming "Eight Hundred" are shot in IMAX, and a few domestic IMAX movies such as "The Grandmaster" and "Return" are only DMR conversions; Movies shot by different IMAX cameras have different playback effects in different IMAX halls. Even so, IMAX still has a very large audience in China, in 2017, Nolan, who prefers IMAX film, launched "Dunkirk" IMAX 70mm film version, 1.43:1 format, with an ultra-high-definition resolution of approximately 18K to present the picture to the audience almost perfectly, Chinese enthusiasts even if they can't fly to the Bangkok film theater, but also to grab the ticket to the laser hall, even the youth of the third and fourth tier cities, also go straight to the local largest and best IMAX digital cinema, It's a big deal for IMax film. At present, there is only an IMAX general digital hall in Beijing. After the renovation of the UME Huaxing store in 2015, the chairs and giant screen were replaced, and the 23m*14m screen was large and bright, and the effect was comparable to the IMAX hall of Lumière Changying Heavenly Street. UME Huaxing imax hall has a strong sense of picture enveloping in row G-K, while row K-N not only reduces the sense of oppression, but also the sound effect is just right, and row K 16-20 seats are the best viewing seats. The F row a little ahead has fewer seats, and the positions on both sides are very open, and it is comfortable to look up at the screen, so it can be included in the candidate position. The five theaters of the cinema are equipped with American STRONG brand projectors, Barco 2K definition digital projectors, Dolby Digital SRD, DTS and other system audio reproduction equipment; The seats are designed with high slope without covering, low viewpoint and wide row (120cm) distance seats, and the audience can adjust the angle of the seat backs by themselves, and there are special seats and ramps for the disabled, and the experience of the ordinary hall is also good. The cinema is far from the subway, but there are many bus lines around, and there are 60 parking spaces in front of the door, which is quite convenient. In addition, the DMAX Chinese giant screen of UME Shuangjing store has 360 seats, including 25 VIP seats, and the viewing effect is high-quality, which is worth paying attention to.