Nerel is one of the leaders in the beauty industry in the Pearl River Delta region, not only the executive director unit of the Guangdong Beauty Salon and Cosmetics Industry Association, but also the "Leading Brand of China's Cosmetics Industry" issued by the All-China Federation of Industry and Commerce. Although it has only been established for 10 years, it has opened more than 100 directly-operated stores in 8 cities across the country, and most of the stores are located in core business districts such as mid-to-high-end shopping malls and street-facing stores.
In addition to beauty salons, Nerel also covers plastic surgery hospitals, Nerel beauty and body training schools, all Nerel beauticians will study in the training school for 1-3 months before taking up their posts, and can only work after passing the school assessment after the training. The care products used in Nelil's stores are mainly the old German essential oil brand Kneipp and the French organic skin care brand PHYT'S, both of which are high-quality skin care brands. Founded for many years, Nerel has also cooperated with other optoelectronic manufacturers to launch several of its own care instruments, one of which is the star instrument - Nerel R4 quadrupole radio frequency photoelectric instrument, which can be used to maintain skin firmness and tighten fine lines, which is also the main anti-aging instrument promoted by Neril.
At present, Nerel has opened a total of 36 stores in Guangzhou, covering nine districts, and the Grandview Plaza store in Tianhe District is the flagship store of Nerel in Guangzhou. The store is decorated in dark tones and dimly lit, with a total of more than a dozen treatment rooms, all of which are not equipped with shower rooms, so customers can take a shower before entering the treatment room after washing in the shower room. There are about 30 beauticians in Zhengjia store, and it is also the largest number of beauticians in the Guangzhou branch. In 2017, Grandview Plaza also launched a nail service, which is convenient for customers with nail needs to enjoy one-stop service.
The single price of Nerel facial treatment is basically more than 400 yuan, there will be a certain discount after recharging the membership card, and the amount of each recharge is divided into three levels: 10,000, 30,000 and 60,000, different levels can enjoy different discounts, the higher the recharge, the lower the discount, and the membership card can be used between stores. Nerel also uses its own skincare products, so customers are generally not allowed to bring their own products. Reservations need to be made at least one day in advance, but flagship stores like Grandview Mall are often full, so it is recommended to make an appointment 2-3 days in advance to secure a spot.
With the rapid expansion of Nairel, the problems of the brand have gradually been revealed, and some consumers have reported that they have been treated with a "cold face" in some stores, and the beautician's techniques in different stores will be different, so it is recommended that consumers try to go to the flagship store or the store that has been open for a longer time when choosing.
