Elizabeth was born in Foshan in 1989, the original brand name was "Elizabeth", and the brand was upgraded in 2015. At present, nearly 70 chain branches have been opened in the Pearl River Delta region, covering Guangzhou, Dongguan, Foshan, Zhongshan and other cities.

The products used by Elixir are from Switzerland Valmont, Valmont is a high-end skin care product, a bottle of ordinary cream is priced between 1000-1500 yuan, known as the Swiss queen skin care products, is one of the world's top ten skin care brands favored by many celebrities and royals, and Elion is also the only beauty salon in Guangzhou that uses Valmont skin care products. All beauticians recruited by Elizabeth need to have at least one year of practical experience in cosmetology, and after they join Elixavid, the company will also arrange for new beauticians to be retrained at Elizabeth Beauty Training Institute to ensure that all beauticians are consistent in their treatments.

The Central store is one of the earliest branches in Guangzhou, and it is also the one with the largest number of beauticians. The decoration style of the store echoes the brand logo, mainly pure white and gold, entering the care area, although the items are a little old, but all the instruments and supplies are neatly placed, making people feel clean and comfortable. The treatment rooms are divided into single and double rooms, and only the VIP double rooms are equipped with a shower room. There is a rest room next to the treatment room, where customers can rest and surf the Internet, but because of the large number of customers, the soundproofing effect of the room is not very good, and the surrounding area will feel a little noisy. Most of the people who come to the Central store for care are white-collar workers or residents who work nearby, and there are many regular customers, so if new customers want to come and experience, it is best to make an appointment 2 days in advance. Opposite the Central store is Elizabeth's fitness club, and there is also a hair salon next to the clubhouse, where friends who happen to have these two needs can solve them at one time, and no longer have to run around.

In addition to the Central store, the other four stores in Guangzhou are all located in Panyu District, which is relatively concentrated and relatively remote, and friends in other districts may need to spend a little more time on transportation if they want to experience the care services of Yilihui. Compared with other old beauty brands, Yilihui does not have an advantage in terms of service types, and the overall project is less, and now it has launched a "maker" store, and the number of stores has increased sharply, but the service level is not as good as the original, and many new stores have uneven services, which will have a certain impact on the overall brand satisfaction.