Founded in 2014, although there is only one store in the villa area of Oak Manor in Bantian, Shenzhen, the age is not as good as the old brands such as Mingdiao, Juzhong, and Lebee, but its reputation has started in major enterprises in Shenzhen. The founder, Qin Jinfang, graduated from a well-known university in China with a major in civil engineering, and was originally an executive of a large manufacturing company, committed to creating cost-effective Internet-style home decoration. During the two-day exhibition time of the 2017 Shenzhen Home Expo, the booth of the installation bar received thousands of people and attracted tens of thousands of fans on the spot. At present, 90% of the new customers come from the introduction of old customers, and the vast majority of them come from large enterprises such as Huawei, Shenzhen Airlines, and Tencent.

According to the survey, 70% of the decoration customers are based on the reputation of the decoration company, and many large decoration companies in the market now mainly rely on popularity to attract customers. The main profit in decoration comes from decoration materials, and opaque information is a common phenomenon of many small decoration companies. The interior designer himself has a very low basic salary, and his income depends on commissions and material rebates, so he will take customers to some stores with his relationship to buy materials; Some companies directly outsource the project after receiving the order, and withdraw part of the project money themselves. For small home improvement companies, joining a large Internet home improvement agency is the fastest way to enhance their reputation, first of all, to join the website each single business needs to pay a part of the project money, and secondly, to join does not need to check any qualifications, which virtually increases the company's operating costs, contrary to high cost performance. Therefore, not only does it not have a franchise website, but also eliminates the sales team to save costs to the greatest extent. It is worth mentioning that the designer of the installation bar is only responsible for the drawing design, and does not participate in the procurement of materials and the construction site.

The renovation and decoration of the old house is the core business of the installation bar, including water and electricity, demolition, materials, and construction, and it takes 70 days to renovate the whole house. In terms of materials, it has long-term cooperation with first-line brand manufacturers such as Marco Polo, Nature, Fotile, B. Braun, Schneider, Eurofins, and Dulux to ensure environmental protection quality. Shenzhen has an independent warehouse, and the materials are loaded and distributed throughout the process. The decoration service is very worry-free for customers, and it only takes two steps from signing to completion: first, signing the contract and turnkey; 2. Completion acceptance. In order to ensure the quality of construction, more than 140 process standards have been formulated and an ERP system has been built. After the customer signs the contract, the project progress can be understood in real time through the exclusive WeChat group.

Design to ensure the forefront of the times is the focus of the decoration industry, and the installation bar pays attention to product iteration and launches different product packages every year. There is a model room in the villa, and customers can choose materials here while consulting, and the bar will also upgrade the model room according to the package iteration every year. The only deficiency is that the acceptance of the materials does not require the customer's signature, although the user experience is the core of the main word-of-mouth, but this point still needs to attract the attention of consumers.