Super Orangutan started in Shenzhen, and this brand has a distinct personality: it does not issue annual passes, but pays per visit. In China's traditional fitness market, heavy sales and light experience have become the norm, and Super Gorilla wants to subvert it and establish a fashionable fitness brand with user awareness. Super Orangutan, established in 2014, received a B round of financing of 50 million yuan in early 2017, becoming one of the few companies in the fitness field to move towards the C round, opening the road of large-scale expansion in seven cities across the country.

As of February 2018, Super Gorilla has a total of 19 stores in Shenzhen, with two store types: fitness cabins and studios. Super Orangutan has transformed the "free exercise room" of the traditional gym into a retail "paid group class", with more than 100 types of courses. Super Orangutan attaches great importance to course products and establishes the "Super Ape Academy" as the company's R&D and training center. In addition to maintaining the training of instructors in stores across the country, the team will continue to invest in the research and development of new Super Orangutan self-owned courses, including drill classes and private training group courses. In addition to the international Les Mills gymnastics classes, users can also experience the courses developed by Super Gorilla themselves, such as Fight Club, Energy Break, and Upper Shaper chest and back shaping group classes.

The Super Orangutan features a container that has been transformed into a fitness cabin, equipped with an intelligent system that allows users to make reservations and use of self-service fitness cabins through their mobile phones, which are open 24 hours a day. Depending on the location, the fitness cabin is equipped with commonly used fitness equipment, such as treadmills, elliptical machines, rowing machines, barbells, dumbbells, etc. The intelligent Sream system can remotely control lighting, access control, air conditioning and fresh air, and can achieve 24-hour self-service operation without the need for staff. The fitness cabin is a patented product independently developed by Super Orangutan and has won the first prize in the interaction design category of the 2015 Shenzhen Colorful Design Award.

At Super Orangutan, the coach is solely taught, not sales-related, so there is no sales pitch at all. If you are satisfied with a certain coach, you can directly communicate and purchase a private lesson. According to the official data of Super Orangutan, Super Orangutan stores will schedule seven to thirteen classes a day, and the average full rate of a single class is more than 70%, which is much more efficient than traditional gyms. Super Orangutan also has a special service, with various training camps for fat loss or muscle gainers.

The group class studio does not need an annual card, just use WeChat on the class schedule, freely book your favorite courses by time, and you can enter after receiving the access control code. The curriculum system includes slimming and shaping, boxing dance, yoga Pilates, sub-health improvement, sports performance improvement and children's potential development. Depending on the special courses of each store, there are corresponding themes, such as physical fitness, cycling, parenting, yoga, etc., and the course time ranges from 40 minutes to 1 hour. In Shenzhen, a city with a strong Internet atmosphere, Super Orangutan has also done a very good job in the appointment process, which can be called the industry leader.

But in Shenzhen, where every inch of land is at a premium, the super orangutan space is slightly crowded, especially the locker room, which feels even more crowded in winter. The area of the classroom is not small, but the light is a little dazzling, and there will be discomfort when lying down; The classroom echoes loudly, and with dynamic music, it is often difficult to hear the coach's instructions. Fortunately, the classroom atmosphere and rhythm are very good, and the coach is responsible and in place for the demonstration actions. There are no lockers, no bathrooms, and no warm-up equipment, and there is only one housekeeper in the audience who serves as customer service and cleaning, and is often too busy. In this irregular teaching mode, most of the students are newcomers, and it may be difficult to improve together. The fitness mode of Super Orangutan is more suitable for the fast-paced life of Shenzhen people.

Fee Reference:

Workshop: 40-90 yuan

*Prices are subject to change, subject to actual conditions