List of product brands > Skin care > Eye and lip care > Eye serum > Eye serum brand rankings Updated: 2025-02-21

2025 Eye Serum Brand Rankings

[2025 Eye Essence Brand Ranking] relies on the big data of the whole network, and the eye essence brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of eye essence (in no particular order): NaturaBisse, Elizabeth Arden, GUERLAIN, LA MER, la prairie, Sisley, GIORGIO ARMANI • Armani, LANCOME, Estee Lauder, BIOEFFECT, Clé de Peau Beauté, Olay, CLARINS, Aesop, if you are looking for eye serums, what brand is good? This list of eye serum brands is for your reference only.

TOP.1

NaturaBisse Spain

A Spanish national treasure brand, highly sought after by Hollywood stars such as Sarah Jessica Parker, Julia Robert, and Stella McCartney. As the only skincare brand to join the European Luxury Industry Association, Natura Bisse was not only one of the official products of the 62nd Emmy Awards and the 2010 Academy Awards, but also represented Spain at the Shanghai World Expo. The diamond series is the ace of NB, and has won the VOCE BEAUTY Annual Award, the Award of Excellence from Prince Felipe of Spain, the ELLE Fashion Award, and the VIVA BEAUTY AWARDS. Dubbed the magic eraser, its eye serum is claimed to erase dry lines, fine lines and dark circles, and judging by the formula, it's really possible. It uses a higher concentration of retinol, a pioneer ingredient in anti-aging, for overnight repair, thereby reducing epidermal pigmentation and inhibiting sebum production and photoaging hazards; The combination of fenoside can increase the thickness of the dermis, stimulate collagen deposition, prevent the loss of elasticity around the eyes, and reduce skin roughness; Supplemented by antioxidants and repair ingredients such as lecithin, VE, allantoin, etc., hydrolyzed collagen, arginine, phospholipids and other moisturizers are a lot.

1

Score

87

popularity

5955
TOP.2

Elizabeth Arden Elizabeth Arden United States

Arden is an undervalued brand at the moment. It has been shortlisted in the world's top 500 brands and is loved by Hollywood movie stars such as Zeta Jones. Unfortunately, after the death of founder Elizabeth Arden, the company changed hands several times, and the quality and style of the products were also uneven. In recent years, the dust has finally settled, focusing on black technology ingredients, and the orange can series is its proud work. Idebenzene is the most powerful mainstay of the Tangerine series, which can effectively devour free radicals that cause skin aging, protect the skin from damage caused by external factors, delay the loss of collagen, and provide the energy needed for skin metabolism to make the skin firmer and smoother. This ingredient is more stable than VC and milder than retinol, and it is combined with ergothioneine to protect DNA and proteins from oxidative damage, and also has a positive effect on even skin tone. Coupled with Vitamin A Linoleate, Biomimetic Tetrapeptide and Hydroxyprolinease Complex, this eye serum improves skin repair and regeneration, reduces free radical damage, and boosts collagen and elasticity.

2

Score

85

popularity

10073
TOP.3

GUERLAIN France

Founded in 1828, Guerlain started with perfumes and enjoys the reputation of a royal brand, and in 1997 became a member of the famous French luxury group LVMH. Although Guerlain has been tepid in China, it has achieved remarkable results in the evaluation of authoritative media, and has won many praises such as the InStyle Annual Award and the ELLE Beauty Star. Guerlain has a variety of eye serums, although they have their own advantages in terms of efficacy and use, but they are all excellent products worth recommending. The most basic is Guerlain Hydrating Moisturizing Eye Serum, which has high-efficiency moisturizing ingredients such as xylose, phospholipids, and ethylhexylglycerin, which has strong water locking, can significantly improve the moisturization around the eyes, and has excellent moisturizing endurance, and can maintain a moisturizing skin feeling for a long time after use. However, as its name suggests, this eye serum can only moisturize, and the price of 910 yuan is not very cost-effective. Another Guerlain Royal Orchid Eye Serum is more sincere, a variety of orchid extracts and acacia tree extracts can effectively remove free radicals, ease the glycation of the skin, improve dull, dry and rough skin problems, and has a strong ...

3

Score

84

popularity

14834
TOP.4

LA MER RIME MYSTERY United States

The temple brand in the skin care industry is also the top product line of Estee Lauder. Not only are stars such as Meg Ryan, Britney Spears, Halle Berry and Jennifer Lopez being avid fans, but well-known magazines and beauty media websites such as GQ, ELLE BEAUTY STAR, and SELF have praised the LA MER collection. LA MER's eye serum contains rare seaweed extract, a soul-repairing ingredient that activates cell regeneration, promotes skin metabolism and restores plumpness and firmness. Botanical-based LA MER also uses high-potency antioxidants such as Helichrysum and Alfalfa Seed Powder, which, together with VE derivatives, can capture excess oxide deposits accumulated in the skin and cells, reducing their activity and protecting the skin around the eyes. The formula is also supplemented with gluconic acid calcium, potassium, magnesium, copper, zinc and caffeine, which helps to improve circulation around the eyes, increase blood oxygen, and have a certain positive effect on reducing eye pigmentation and eliminating puffiness. From the perspective of use experience, this eye serum has average moisturizing power, slightly sticky texture, but excellent penetration.

4

Score

82

popularity

6107
TOP.5

La Prairie Switzerland

Known as the crown jewel of skincare, the Swiss lady brand has sold its products in more than 90 countries around the world, and is the favorite of many royal families and celebrities, such as Princess Diana, Karl Lagerfeld, Angelina Jolie, Leslie Cheung and David Beckham, all of whom are loyal fans of La Prairie skincare products. La prairie has a strong medical background, and its founder, Dr. Niehan, is the ancestor of sheep placenta treatment, pioneering the use of live cell therapy to fight aging. In 2009, La Prairie launched the Platinum Collection, which once again stunned the crowd, and the 10,000 yuan cream established its high-end positioning. The eye serum is the same as the core ingredient of the cream, combining nano-platinum particles with tetrapeptides, using lipid microencapsulation technology to improve penetration, helping to improve cell vitality, thereby combating sagging skin and enhancing firmness around the eyes. At the same time, platinum can also help reorganize cells, prevent skin moisture loss, and greatly improve the skin's external defense, protecting cells from negative factors such as free radicals. There are also various plant extracts in the formula, such as magnolia and mullein...

5

Score

81

popularity

17506
TOP.6

Sisley France

Sisley, a top skincare brand that has been recognized by CNN as the most effective skincare product, has been established for more than 40 years. The skincare concept with botanical beauty as the core has captured a large number of loyal users, such as Queen Elizabeth, Princess Diana, former French President Madame Guiscard and other celebrities, which has also made it one of the most prestigious brands in the high-end cosmetics industry. Sisley's eye serum is formulated with LC12 Powerful Botanical Active Complex, each with a complex but each with its own purpose. Yeast extract helps oxygenate the skin around the eyes, metabolizes excess water retention, and effectively improves dark circles and puffy eye bags; Acai berries provide abundant anthocyanins, which have excellent antioxidant power; Oat kernel extract helps lift and smooth the skin; Shea butter for deep nourishment; Bisabolol with a few doses of botanical extracts is responsible for soothing and anti-inflammatory and helping to strengthen barrier density; Brewer's yeast and soy peptides reign supreme in the fight against sagging and dry lines. Sisley's rigorous craftsmanship makes this eye serum feel great to use, with a thin emulsion texture that spreads easily, and can be completely massaged after a gentle massage.

6

Score

80

popularity

8186
TOP.7

GIORGIO ARMANI Italy

Fashion giant Giorgio Armani has crossed borders frequently in recent years. Since partnering with L'Oréal in 2000, Armani's cosmetics line has grown by double digits per year, reaching the second largest segment of the Group, accounting for 57% of total sales. But Giorgio Giorgio Giorgio is not only a leader in the world of makeup, but its skincare line is just as good. Black Key is the high-end line of Armani's skincare line, which has been awarded many times by Marie Claire, who is known as the Oscar of the beauty industry, and is also the favorite of actresses such as VOGUE editor-in-chief Anna Wintour, Gong Li, and Zhang Ziyi. The eye serum focuses on repair and brightening, with some eye-catching ingredients such as Millo Extract and Bosonine visible in the formula sheet. Millois is a shrub with unique rejuvenating abilities, and when used in skin care products, it contains antioxidant polyphenol quinilate that fights oxidative free radicals from dehydration. Bosein is known as a new generation of skin care black technology, this glycoprotein mixture can promote the skin to synthesize hydrophilic meglumine polysaccharides, thereby preventing the loss of water in the skin, and can also fill the lack of synthetic collagen caused by skin aging...

7

Score

79

popularity

6568
TOP.8

LANCOME France

Lancôme is a top brand under L'Oréal, a major R&D center, selling well in more than 160 countries, leading China's high-end cosmetics and skin care market, and maintaining the first market share in the department store channel in the past two years. The Little Black Bottle Essence is Lancôme's most prestigious star product, topping the list of the 2010 Marie de la Marie International Beauty Awards, and winning 130 beauty awards such as Voce Best Essence and ELLE Beauty Star, making a sensation in the entire makeup industry. Since its launch in 2012, this eye serum has won 17 international beauty awards, including Marie Claire and ELLE BEAUTY STAR, and is also known as the Big Eye Serum. From the perspective of formula, the ingredients that carry the banner are mainly bifida yeast fermentation products, which contain various vitamins, organic acids, minerals and amino acids and other active ingredients, combined with adenosine and salicylylyl phytosphingosine, which constitutes the core patent of the small black bottle family. It can promote DNA repair, capture free radicals, inhibit lipid peroxidation, and have the functions of whitening and anti-aging. Cchitoprotein and chlorella extracts are novel ingredients specially developed for the eye area, focusing on promoting collagen...

8

Score

78

popularity

19734
TOP.9

Estee Lauder United States

Estee Lauder, which accounts for almost half of the well-known cosmetics brands in the United States, is the world's largest skincare, cosmetics and fragrance company. The eponymous flagship brand Estee Lauder has always performed relatively modestly, but the eye cream and eye serum have been selling well and have long occupied the top position in sales. ANR eye essence is similar to the composition of facial serum, focusing on bifida yeast fermentation product sporolytic, which can produce small molecules including vitamin B complex, minerals, amino acids and other beneficial skin care molecules, which can help prevent photoaging of the epidermis and dermis, capture free radicals, inhibit lipid peroxidation, have whitening and anti-aging functions, and remove the vitamin A ester in the facial serum, which is milder. Just for the silky skin feel, the ANR eye serum has a very high silicon content, and it is easy to rub mud when using. The correct technique should be to gently press evenly and then do not touch the eye area again. If you continue to press or even rub until it is dry, the eye essence that has already formed a film will flakes, resulting in mud rubbing. If you have an ANR face serum, this eye serum doesn't make much sense. However, the price of 490 yuan...

9

Score

75

popularity

13735
TOP.10

BIOEFFECT Iceland

Bioeffect, which is actively endorsed by the wife of the President of Iceland, is a skincare company specializing in EGF growth factors. EGF is not a patent of Bioeffect, but it has long been a headache for the skincare industry due to its high potency but high deactivation and inability to store stably. Therefore, when Bioeffect solved this problem, this research result won the European Biochemical Technology Award, the European Best Innovative Skincare Product of the Year Award, the GALA SPA Award and other honors, and also launched the popularity of this niche brand in Iceland. Bioeffect's eye serum is one of its flagship products, with a simple formula of only 11 ingredients, and the most effective is EGF. This active peptide composed of 53 amino groups promotes cell proliferation and differentiation, promotes the metabolism of damaged cells, and forms a healthy and well-arranged stratum corneum. The significance of eye serum is anti-aging, anti-aging and repair, especially when there are micro-traumatic openings around the eyes, it can help wounds heal and thicken the stratum corneum. However, the ingredient list is so simple, so you don't have to think too much about other benefits such as eliminating puffiness, improving pigmentation, or whitening. Composed...

10

Score

74

popularity

12546
TOP.11

Clé de Peau Beauté is the key to the skin Japan

CPB, which was born in 1982, is undoubtedly the best makeup brand in China in the past two years. According to the financial report for the first half of 2016 released by the parent company Shiseido Group, the growth rate of CPB reached 60%, and the Chinese market contributed 15% of its global revenue. CPB's eye serum is white, translucent and bright. White, mainly relying on 4MSK plus tranexamic acid, which has a certain inhibitory effect on melanin production and tyrosinase activity, is a peerless combination of Shiseido Group to carry the banner of whitening; Black tea extract is used to resist glycation and carbonylation, and at the same time increase the oxygen saturation in the blood, thereby brightening the complexion and increasing the skin's transparency; Infused with Bupleurum Root and Rose Fruit Fruit, the eye serum boosts collagen production and inhibits the breakdown of elastase, imparting surface tension to the skin's surface for a smoother, softer and softer eye area. However, this eye serum puts a heavy punch on whitening, so it is not excellent in terms of firming, lightening fine lines, etc. However, the positioning of 15ML priced at 750 yuan is not high, and it is really close to the people among many CPB skin care products. If there is only one whitening...

11

Score

73

popularity

13452
TOP.12

Olay Olay United States

For Chinese consumers, Olay is not an unfamiliar name. It was one of the first skincare brands to enter the country, but its influence has declined in recent years, and it seems to have fallen into a decline of Lian Po. At the beginning of 2016, Olay adjusted its positioning, focusing on the field of anti-aging, and a number of eye products performed outstandingly, and successively won the COSMO Beauty Award and the Marie Claire Beauty 100 Award. There are three types of eye serums under Olay. The red tube is a new skin-shaping slim eye rollerball pen, the price is 180 yuan, the main focus is to lighten fine lines, VE derivatives and goldenrod anterior extract make the skin soft, achieve the effect of skin moisturizing and tissue repair, and give the skin luster; Caffeine is used to improve dullness around the eyes; White Tube is an olay oil rejuvenating and soothing eye rollerball pen, which adds antioxidant pentapeptide, which can resist oxidant damage and stimulate collagen production, thereby delaying the aging of the skin around the eyes, the price is 280 yuan; Blue Tube is a water-powered eye-catching essence pen, the cheapest price, only 130 yuan, the most basic single effect, the use of glycerin and panthenol to strengthen the water locking power, so that the skin around the eyes to keep moisturized. All three eye serums are...

12

Score

72

popularity

9396
TOP.13

CLARINS France

As the No. 1 skincare brand in Europe, Clarins has a market share of 25% in Europe, with annual global sales of more than 800 million euros. This remarkable performance is due to its annual investment of no less than 700 million yuan in scientific research, which also led Clarins to receive the BFM Family Business Economics Award in 2015. Clarins' eye serum, also known as an electric eye serum, is a very basic eye product. The formula contains a variety of water-soluble moisturizing ingredients and is oil-free, which makes it feel more refreshing on the skin and does not burden the subsequent eye cream layering too much. The active film formed by Biosaccharide Gum-4 has a protective function against external aggression on the skin, and at the same time, it works with caffeine to regulate capillary microcirculation, which helps blood circulation in the eye area, thereby improving puffiness and dullness in the eye area. PRICED AT 480 YUAN, THIS 20ML EYE SERUM IS A GREAT DEAL, SUITABLE FOR YOUNG SKIN WITH NO PROBLEMS WITH THE EYE AREA, JUST NEED DAILY MOISTURIZING OR ELIMINATE PUFFINESS. ...

13

Score

71

popularity

5886
TOP.14

Aesop Australia

Aesop, an Australian organic skincare brand that works with a number of five-star hotels and airlines, can be found at the Park Hyatt, Nimb and Ritz-Carlton. Aesop's eye serum is based on aloe vera juice, which can promote fibrin growth and collagen synthesis, eliminate free radicals, have rejuvenating and anti-aging effects, and can also be antibacterial and anti-inflammatory. Lavender oil, grape seed extract and tea extract also have antioxidant effects, but the ratio is not high; Coupled with some alcohol-based moisturizers and synthetic emulsifiers, this eye serum has a decent moisturizing power, and you can do without layering moisturizing eye creams in spring and summer. Unfortunately, the preservatives use MIT ingredients, which are much more sensitive, and users with very sensitive eyes are advised to take a detour. Since it is silicone-free, Aesop feels slightly sticky to use and needs to be pressed back and forth to promote absorption. JUDGING FROM THE COMPREHENSIVE INGREDIENTS AND SENSE OF USE, THE PRICE OF 15ML AT 580 YUAN IS NOT CHEAP, BUT BECAUSE OF ITS COLD PACKAGING STYLE, IT HAS ALSO CAPTURED A LOT OF FANS. ...

14

Score

70

popularity

7004

Brand Included Brand Claim

List of related product brands

Top eye serum brands

1 19734
LANCOME

Lancôme is a top brand under L'Oréal, a major R&D center, selling well in more than 160 countries, leading China's high-end cosmetics and skin care market, and maintaining the first market share in the department store channel in the past two years. The Little Black Bottle Essence is Lancôme's most prestigious star product, which was featured in 2010
2 17506
La Prairie

Known as the jewel in the crown of skincare, the Swiss lady brand has sold its products in more than 90 countries around the world, and is the favorite of many royalty and celebrities, such as Princess Diana, Karl Lagerfeld, Angelina Jolie, Leslie Cheung and David Beckham
3 14834
GUERLAIN

Founded in 1828, Guerlain started with perfumes and enjoys the reputation of a royal brand, and in 1997 became a member of the famous French luxury group LVMH. Although Guerlain has been tepid in China, it has achieved remarkable results in the evaluation of authoritative media and has won many times
4 13735
Estee Lauder

Estee Lauder, which accounts for almost half of the well-known cosmetics brands in the United States, is the world's largest skincare, cosmetics and fragrance company. The eponymous flagship brand Estee Lauder has always performed more modestly, but the eye cream and eye serum have been selling well and have long been dominant
5 13452
Clé de Peau Beauté is the key to the skin

CPB, which was born in 1982, is undoubtedly the best makeup brand in China in the past two years. According to the financial report for the first half of 2016 released by the parent company Shiseido Group, the growth rate of CPB reached 60%, and the Chinese market contributed 15% of its global revenue. CPB this
6 12546
BIOEFFECT

Bioeffect, which is actively endorsed by the wife of the President of Iceland, is a skincare company specializing in EGF growth factors. EGF is not a patent of Bioeffect, but it has long been a headache for the skincare industry due to its high potency but high deactivation and inability to store stably. So when B
7 10073
Elizabeth Arden Elizabeth Arden

Arden is an undervalued brand at the moment. It has been shortlisted in the world's top 500 brands and is loved by Hollywood movie stars such as Zeta Jones. Unfortunately, after the death of founder Elizabeth Arden, the company changed hands several times, and the quality and style of the products were also uneven. Finally, in recent years
8 9396
Olay Olay

For Chinese consumers, Olay is not an unfamiliar name. It was one of the first skincare brands to enter the country, but its influence has declined in recent years, and it seems to have fallen into a decline of Lian Po. At the beginning of 2016, Olay adjusted its positioning, focusing on anti-aging collars
9 8186
Sisley

Sisley, a top skincare brand that has been recognized by CNN as the most effective skincare product, has been established for more than 40 years. The skincare concept with botanical beauty as the core has captured a large number of loyal users, such as Queen Elizabeth, Princess Diana, former French President Madame Guiscard and other celebrities
10 7004
Aesop

Aesop, an Australian organic skincare brand that works with a number of five-star hotels and airlines, can be found at the Park Hyatt, Nimb and Ritz-Carlton. Aesop's eye serum is based on aloe vera juice
11 6568
GIORGIO ARMANI

Fashion giant Giorgio Armani has crossed borders frequently in recent years. Since partnering with L'Oréal in 2000, Armani's cosmetics line has grown by double digits per year, reaching the second largest segment of the Group, accounting for 57% of total sales. But Armani is not only a leader in the world of makeup, it's
12 6107
LA MER RIME MYSTERY

The temple brand in the skin care industry is also the top product line of Estee Lauder. Not only stars such as Meg Ryan, Britney Spears, Halle Berry, Jennifer Lopez and other stars are its avid fans, but also well-known miscellaneous such as GQ, ELLE BEAUTY STAR, and "SELF".
13 5955
NaturaBisse

A Spanish national treasure brand, highly sought after by Hollywood stars such as Sarah Jessica Parker, Julia Robert, and Stella McCartney. As the only skincare brand to join the European Luxury Industry Association, Natura Bisse is not only a 62nd Emmy Award but also a 2010 Oscar
14 5886
CLARINS

As the No. 1 skincare brand in Europe, Clarins has a market share of 25% in Europe, with annual global sales of more than 800 million euros. This remarkable performance is due to its annual investment of no less than 700 million yuan in scientific research, which also led to the acquisition of the BFM family by Clarins in 2015

2025 Eye Serum Brand Rankings

NaturaBisse Spain

Elizabeth Arden Elizabeth Arden United States

GUERLAIN France

LA MER RIME MYSTERY United States

La Prairie Switzerland

Sisley France

GIORGIO ARMANI Italy

LANCOME France

Estee Lauder United States

BIOEFFECT Iceland

Clé de Peau Beauté is the key to the skin Japan

Olay Olay United States

CLARINS France

Aesop Australia

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