Known as the "crown jewel of skincare", the Swiss lady brand has sold its products in more than 90 countries around the world and is the favorite of many royalty and celebrities, such as Princess Diana, Karl Lagerfeld, Angelina Jolie, Leslie Cheung and David Beckham. La prairie has a strong medical background, and its founder, Dr. Niehan, is the ancestor of "sheep placenta therapy", pioneering the use of live cell therapy to fight aging.
 
In 2009, La Prairie launched the Platinum Collection, which once again amazed four people, and the "10,000 Yuan Cream" established its high-end positioning. The eye serum is the same as the core ingredient of the cream, combining nano-platinum particles with tetrapeptides, using lipid microencapsulation technology to improve penetration, helping to improve cell vitality, thereby combating sagging skin and enhancing firmness around the eyes. At the same time, platinum can also help reorganize cells, prevent skin moisture loss, and greatly improve the skin's external defense, protecting cells from negative factors such as free radicals. There are also various plant extracts in the formula, such as bioactive molecules such as magnolia and mullein, which can effectively relax the eye muscles, reduce expression lines, and delay the appearance of true wrinkles; White Flower Bird of Paradise Extract and Black Tea Enzyme can brighten the eye area and sweep away fatigue and dullness.
 
It is worth mentioning that although the Platinum Eye Serum is lightweight, it has good moisturizing power. Red algae, sodium hyaluronate and ethylhexylglycerin can reduce the loss of water from the skin's epidermis, have excellent moisturizing endurance, and can make the eye area long-lasting and radiant even if the eye cream is not layered in the future, which is worthy of the strong recommendation of authoritative media such as GQ Beauty Choice of the Year, ELLE Beauty Awards, Fashion • COSMO and so on.
 
La Prairie Platinum Eye Serum is priced at 3,450 RMB, which is expensive but effective. In comparison, La Prairie Blue Caviar Eye Firming Gel only costs 1,350 yuan, but the antioxidant, repairing and moisturizing power are all unsatisfactory, and the feeling of use is also very average, so there can be a better choice at the same price.